Luxury Watch Reviews

Rolex Datejust 31 Yellow Gold

Brand Rolex
Collection Datejust 31
Reference 278248-0021
Movement Rolex caliber 2236 Hours Minutes Seconds
Established Luxury White Pre-Owned Market Data
31.00 mm
Sapphire
100.00 m
2018
Switzerland
Dress
Investment Value
8.00/10
Pre-Owned Pricing
7.00/10
Reliability Index
9.00/10
Wow Factor Index
9.00/10

The Rolex Datejust 31 is a classic timepiece that combines elegance and functionality. This model features an 18k yellow gold case and a domed bezel, providing a timeless look that is both sophisticated and versatile. The watch boasts the iconic Oyster case, known for its water resistance and robustness, making it suitable for daily wear. The butterfly clasp adds convenience and enhances the overall aesthetic. With its classic design, the Datejust 31 is suitable for various occasions, from formal events to casual outings.

Key details of the Rolex Datejust 31 Yellow Gold / Domed / Butterfly / Oyster Watch include:
- Case Diameter: 31mm
- Material: 18k Yellow Gold
- Bezel: Domed
- Movement: Automatic, Rolex Caliber 2236
- Water Resistance: 100 meters
- Bracelet: 18k Yellow Gold with Butterfly Clasp
- Dial Options: Various colors available

Pricing for the Rolex Datejust 31 typically starts around $13,000 for a new model, while pre-owned pricing can vary based on condition, age, and market demand, often ranging from $10,000 to $12,000.

Investment Value: 8/10
The Rolex Datejust series has a strong reputation for holding value, particularly in gold. Its timeless design and brand prestige contribute to its investment potential.

Pre-owned Pricing: 7/10
The pre-owned market for the Datejust 31 remains relatively stable, with many buyers willing to invest in a gently used piece. However, fluctuations in demand can affect pricing.

Reliability: 9/10
Rolex watches are known for their exceptional craftsmanship and reliability. The automatic movement is robust and requires minimal maintenance.

Wow Factor: 8/10
The eye-catching yellow gold finish and classic design contribute to the watch's appeal. It often garners attention and admiration, making it a statement piece.

In Wilmington, DE, the demand for luxury watches, particularly brands like Rolex, is consistent due to a growing population and interest in high-end goods. Local authorized dealers include Wilmington Jewelers and luxury boutiques such as Tarryn's and Becker's Jewelers. Additionally, resale shops like Watchbox and local online marketplaces often have pre-owned models available.

For those in Wilmington looking to purchase the Rolex Datejust 31, visiting authorized dealers ensures authenticity and warranty benefits. Luxury boutiques may offer personalized service and a curated selection, while resale shops can provide competitive pricing on pre-owned pieces. Always check for the watch's condition and service history when buying pre-owned.

Frequently Asked Questions


How much does the Rolex Datejust 31 Yellow Gold cost?

Pricing for the Rolex Datejust 31 Yellow Gold varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.


Is the Rolex Datejust 31 Yellow Gold a good investment?

Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.


What movement does the Datejust 31 Yellow Gold use?

This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.


How do I authenticate a pre-owned Rolex watch?

Verify the reference number (278248-0021), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.


What should come with this watch

A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.

Original green Rolex presentation box
Outer cardboard sleeve
Warranty card / digital warranty bookmark
Instruction booklet
Anchor link / factory removed links
Green hangtag with reference and serial
Calendar card (for current year)
Service papers (if previously serviced)

Service intervals and cost

Recommended interval 10 years
Authorized service $800 - $1,000
Turnaround 6-8 weeks

Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

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