Luxury Watch Reviews
Rado brand icon
Rado - Brand Snapshot
Key facts, market position, heritage, and manufacturing details
Founded
1917
Founders
Schlup brothers
Headquarters
Lengnau, Switzerland
Country of Origin
Switzerland
Ownership
Subsidiary (Swatch Group)
Industry
Watchmaking
Signature Model
Captain Cook
Popular Collections
Captain Cook; True; Centrix; DiaStar
Price Range
$ 1,000 - $ 7,000
Market Tier
Entry Luxury
Brand Positioning
Design / Materials Innovation
Brand Reputation
Distinctive design-led brand with a loyal enthusiast following in its price segment
Primary Buyer Profile
Design-conscious buyers; enthusiasts; first-time collectors
Known For
Captain Cook; ceramic cases and bracelets; materials innovation
Resale Strength
Moderate
Investment Perception
Low to Moderate
Manufacturing Location
Lengnau, Switzerland
Movement Type
Mechanical / Quartz
Complications
Time-only; date; chronograph; design-led complications vary by model
Brand Category
Luxury Watch Brand

About Rado

Rado is a globally recognized Swiss watch brand. It was established in 1917 in Lengnau, Switzerland. Known for its innovative designs and use of revolutionary materials, Rado continues to be a leader in the luxury watch market. The brand is known for its dedication to detail, craftsmanship, and cutting-edge technology.

Famous people who have been known to wear this brand include Indian film stars Hrithik Roshan and Lisa Ray, who are official brand ambassadors for Rado. Tennis superstar Andy Murray, who won his first Grand Slam tournament wearing a Rado timepiece, is another notable figure associated with the brand.

Here are the top 5 best Rado watches with descriptions and approximate pricing:

1. Rado Centrix Automatic Open Heart - This elegant watch has an open heart dial that allows you to see the inner workings of the watch. Made with sapphire crystal and stainless steel, it is priced at around $1,500.

2. Rado True Thinline - Known as the world's thinnest ceramic watch, it stands out for its sleek design and comfort. It's priced around $2,100.

3. Rado HyperChrome Automatic Chronograph - This sporty yet sophisticated watch features a tachymeter scale, luminous hands, and chronograph functions. It's typically priced at around $3,000.

4. Rado Diamaster Ceramic Automatic - This watch stands out with its unique textured dial and minimalistic design. Made with high-tech ceramic, it is priced around $2,600.

5. Rado Captain Cook Automatic - A tribute to the original 1962 model, this watch features a modern automatic movement and a distinctive dial. You can get this watch for approximately $2,000.

Please note, prices can vary depending on the retailer and model specifics.

Rado Brand Metrics

A quick visual read on market position, collectability, and secondary-market perception for Rado.

Resale Strength

Moderate
Weak
Moderate
Strong
Very Strong
Exceptional
Some resale support depending on model
Gauge position: 38 / 100

Investment

Low to Moderate
Low
Moderate
High
Very High
Investment appeal varies by reference and demand
Gauge position: 35 / 100

Market Tier

Entry Luxury
Consumer
Entry
Mid
Luxury
High
Ultra
Accessible Swiss or enthusiast-oriented luxury
Gauge position: 28 / 100