Longines - Brand Snapshot
Key facts, market position, heritage, and manufacturing details
Founded
1832
Founders
Auguste Agassiz
Headquarters
Saint-Imier, Switzerland
Country of Origin
Switzerland
Ownership
Subsidiary (Swatch Group)
Industry
Watchmaking
Signature Model
Master Collection
Popular Collections
Master; HydroConquest; Spirit
Price Range
$ 900 -
$ 5,000
Market Tier
Entry Luxury
Brand Positioning
Accessible Swiss Luxury
Brand Reputation
Major Swiss luxury brand with exceptional heritage and broad mainstream appeal
Primary Buyer Profile
First-time luxury buyers; professionals; heritage-minded sports-watch buyers
Known For
Spirit; Master Collection; HydroConquest; heritage chronographs
Resale Strength
Strong
Investment Perception
Moderate
Manufacturing Location
Saint-Imier, Switzerland
Movement Type
Mechanical
Complications
Time-only; date; chronograph; GMT; dive timing
Brand Category
Luxury Watch Brand
About Longines
Longines is a luxury watch brand that was established in 1832 in Saint-Imier, Switzerland. It is renowned for its elegance, tradition, and performance, and is a subsidiary of the Swiss Watch Group, Swatch. The brand is recognized for its winged hourglass logo, the oldest registered for a watchmaker.
Many famous personalities wear Longines watches, including renowned actors Kate Winslet and Simon Baker, and top tennis player Andre Agassi. The brand is also popular among royalty, with Queen Elizabeth II wearing a Longines watch at her coronation in 1953.
Here are the top 5 best Longines watches, with descriptions and pricing:
1. Longines Master Collection L2.628.4.78.3: This watch combines classical elegance with excellent quality. It features an automatic movement, silver dial, and a date function. The price is approximately $1,575.
2. Longines Conquest V.H.P: It's known for its high precision, technical perfection, and sporty elegance. The price is around $1,050.
3. Longines Heritage Military: Inspired by a historic model, this watch has a distinctive vintage look. It features a stainless steel case, automatic movement, and a leather strap. The price is about $2,150.
4. Longines DolceVita L5.255.4.71.5: This is a ladies' watch that reflects contemporary elegance. It features a stainless steel case, quartz movement, and a white dial. The price is approximately $1,325.
5. Longines HydroConquest L3.742.4.96.6: This watch combines technical innovation and elegance. It's designed for those who seek a high-performance timepiece that doesn't compromise on style. The price is around $1,275.
Please note that prices may vary depending on the retailer and location.
Longines Brand Metrics
A quick visual read on market position, collectability, and secondary-market perception for Longines.
Resale Strength
Strong
Weak
Moderate
Strong
Very Strong
Exceptional
Solid resale performance across core models
Gauge position: 58 / 100
Investment
Moderate
Low
Moderate
High
Very High
Selective models may hold value reasonably well
Gauge position: 40 / 100
Market Tier
Entry Luxury
Consumer
Entry
Mid
Luxury
High
Ultra
Accessible Swiss or enthusiast-oriented luxury
Gauge position: 28 / 100
