Tudor - Brand Snapshot
Key facts, market position, heritage, and manufacturing details
Founded
1926
Founders
Hans Wilsdorf
Headquarters
Geneva, Switzerland
Country of Origin
Switzerland
Ownership
Subsidiary
Industry
Luxury Watchmaking
Signature Model
Black Bay
Popular Collections
Black Bay; Pelagos; Ranger; 1926
Price Range
$ 2,500 -
$ 10,000
Market Tier
Luxury
Brand Positioning
Sport Luxury / Rolex Sister Brand
Brand Reputation
A highly respected Swiss luxury brand known for robust modern sports watches, strong value, and close association with Rolex quality standards
Primary Buyer Profile
Enthusiasts; value-oriented luxury buyers; sports watch buyers; first-time Swiss luxury purchasers
Known For
Black Bay; Pelagos; Ranger; METAS-certified models; strong value proposition; tool-watch heritage
Resale Strength
Strong
Investment Perception
Moderate to High
Manufacturing Location
Le Locle, Switzerland
Movement Type
Mechanical
Complications
Time-only; date; chronograph; dual time; dive watch timing functions
Brand Category
Luxury Watch Brand
About Tudor
Tudor Watches is a Swiss luxury watch brand that was established in 1926 by Hans Wilsdorf, the founder of Rolex SA. The brand is known for its robust, high-quality timepieces that are reliable and designed with an elegant simplicity. Tudor watches are often worn by celebrities and famous individuals, including David Beckham, Lady Gaga, and All Blacks rugby team.
Top 5 Tudor Watches:
1. Tudor Black Bay Fifty-Eight: This classic diver’s watch is known for its vintage-inspired aesthetic and precision. It features a 39 mm steel case, black dial, and a self-winding mechanical movement. The price is approximately $3,375.
2. Tudor Pelagos: This professional dive watch is equipped with a titanium case, waterproof to 500m, and comes with a helium escape valve. It features an automatic movement and a power reserve of approximately 70 hours. The price is about $4,575.
3. Tudor Heritage Chrono Blue: This watch is a modern take on the iconic 1973 model. It features a 42mm stainless steel case, a blue dial, and an automatic movement. The price is around $4,425.
4. Tudor Glamour Double Date: This elegant watch features a 42mm steel case, a black dial, a double date feature at 12 o'clock, and a small second hand at 6 o'clock. It comes with an automatic movement. The price is approximately $3,200.
5. Tudor 1926: Named after the year the brand was founded, this watch features a 41mm steel case, a black dial, and a self-winding mechanical movement. The price is around $2,000.
Please note that the prices can vary depending on the retailer and location.
Tudor Brand Metrics
A quick visual read on market position, collectability, and secondary-market perception for Tudor.
Resale Strength
Strong
Weak
Moderate
Strong
Very Strong
Exceptional
Solid resale performance across core models
Gauge position: 58 / 100
Investment
Moderate to High
Low
Moderate
High
Very High
Investment appeal varies by reference and demand
Gauge position: 35 / 100
Market Tier
Luxury
Consumer
Entry
Mid
Luxury
High
Ultra
Strong luxury positioning with broad recognition
Gauge position: 66 / 100
