Rolex Datejust 31 Yellow Gold
The Rolex Datejust 31 in Yellow Gold features a classic and elegant design, known for its timeless appeal. The watch is built with an Oyster case, which ensures water resistance and durability. It has a domed bezel that adds a touch of sophistication, and the butterfly clasp enhances both comfort and style. The Datejust 31 is often admired for its versatility, making it suitable for both formal and casual occasions.
Watch Details:
- Brand: Rolex
- Model: Datejust 31
- Material: Yellow Gold
- Bezel: Domed
- Bracelet: Oyster with Butterfly clasp
- Size: 31mm
- Movement: Automatic
- Water Resistance: 100 meters (330 feet)
Pricing: The Rolex Datejust 31 typically retails for around $12,000 to $15,000 for new models, while pre-owned prices can vary significantly based on condition and year, usually ranging from $7,000 to $12,000.
Investment Value: 8/10
The Rolex Datejust series is known for its strong resale value, making it a solid investment. The demand for yellow gold watches has remained consistent, particularly in luxury markets.
Pre-Owned Pricing: 7/10
Pre-owned prices can fluctuate based on market demand, condition, and rarity. The Datejust 31 maintains a good resale value, but buyers should be aware of the potential for price variations.
Reliability: 9/10
Rolex watches are renowned for their precision and reliability. The Datejust 31 is no exception, featuring a robust automatic movement that is well-regarded for its durability.
Wow Factor: 9/10
The combination of yellow gold and the elegant design of the Datejust 31 provides a significant "wow factor." Its luxurious appearance is sure to turn heads and make a statement.
If you're looking to find the Rolex Datejust 31 watch in Wichita, KS, there are several options available. Local demand for luxury watches, including Rolex, is steady, with collectors and enthusiasts regularly seeking high-quality timepieces.
You can explore authorized dealers such as Rolex boutiques and luxury jewelry stores in the area. Additionally, upscale shops that specialize in pre-owned luxury watches may have the Datejust 31 available. Some notable places to check out include local luxury boutiques and reputable resale shops that focus on high-end watches.
A mini-buying guide would recommend visiting authorized Rolex retailers in Wichita, as they offer authenticity guarantees and a selection of new models. For pre-owned options, consider checking out local resale shops that specialize in luxury watches, as they often have a curated selection of sought-after timepieces like the Datejust 31.
Frequently Asked Questions
How much does the Rolex Datejust 31 Yellow Gold cost?
Pricing for the Rolex Datejust 31 Yellow Gold varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Yellow Gold a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Yellow Gold use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278248-0021), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

