Rolex Datejust 31 Stainless Steel
The Rolex Datejust 31 is a distinguished timepiece that blends elegance and functionality, showcasing a sophisticated design in a 31mm case. This particular model features a stainless steel and yellow gold combination, a fluted bezel, and a striking grey dial adorned with Roman numerals. The watch is part of the iconic Oyster collection, renowned for its waterproof capabilities and robust construction.
Key details of the Rolex Datejust 31 Stainless Steel / Yellow Gold / Fluted / Grey - Roman / Oyster Watch include:
- Model Number: 278273
- Case Material: Stainless Steel and Yellow Gold
- Case Diameter: 31mm
- Bezel: Fluted Yellow Gold
- Dial Color: Grey
- Dial Markers: Roman Numerals
- Movement: Automatic, Caliber 2236
- Water Resistance: 100 meters
- Bracelet: Oyster bracelet in stainless steel and yellow gold
Pricing for the Rolex Datejust 31 typically ranges from $12,000 to $15,000 for new models, while pre-owned options can be found at varying prices depending on condition and rarity.
Ranking Criteria:
- Investment Value: 9/10 - The Rolex brand is renowned for holding its value exceptionally well, often appreciating over time, making it a solid investment.
- Pre-Owned Pricing: 7/10 - Pre-owned models are generally accessible at lower prices, but demand can drive prices up, especially for sought-after configurations.
- Reliability: 10/10 - Rolex watches are known for their precision and durability; the Datejust series is particularly recognized for its reliability.
- Wow Factor: 8/10 - The classic yet modern design, combined with the luxurious materials, gives it a strong presence on the wrist.
In Wichita, KS, the demand for luxury watches, including the Rolex Datejust 31, is moderate but growing as the city’s economy flourishes. Enthusiasts and collectors often seek out authorized dealers and reputable resale shops that offer both new and pre-owned selections.
To find the Rolex Datejust 31 in Wichita, consider visiting authorized dealers such as:
- Diamonds Direct Wichita
- McCoy’s Jewelers
- McGowan's Jewelers
Additionally, local luxury boutiques may carry high-end watches, and resale shops like Crown and Caliber or WatchBox can offer pre-owned options. It’s recommended to call ahead to check availability and ensure a good selection.
Keep an eye on local watch forums or social media groups as they can also provide leads on private sales or upcoming events related to luxury watches in Wichita. Always verify the authenticity of the timepiece when purchasing from a resale shop or private seller.
Frequently Asked Questions
How much does the Rolex Datejust 31 Stainless Steel cost?
Pricing for the Rolex Datejust 31 Stainless Steel varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Stainless Steel a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Stainless Steel use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278273-0017), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

