Rolex Datejust 31 Stainless Steel Fluted
The Rolex Datejust 31 is a stunning timepiece that combines elegance with functionality, perfect for those who appreciate classic design. This particular model features a stainless steel case, a fluted bezel, and a Jubilee bracelet, enhancing its luxurious appeal. The watch also showcases a beautiful pink dial adorned with Roman numerals, adding a unique touch to its overall aesthetic. The Datejust 31 is powered by Rolex's reliable automatic movement, ensuring precision and durability.
Key Specifications:
- Model: Rolex Datejust 31
- Case Material: Stainless Steel
- Bezel: Fluted
- Bracelet: Jubilee
- Dial Color: Pink
- Hour Markers: Roman Numerals
- Movement: Automatic
Pricing:
- The retail price for a new Rolex Datejust 31 typically ranges from $8,000 to $12,000, depending on specific features and market demand.
- Pre-owned pricing can vary widely based on condition and rarity, generally ranging from $7,000 to $10,000.
Ranking Criteria:
- Investment Value: 8/10 - The Rolex brand has a strong market presence, and the Datejust series tends to hold its value well over time, making it a reliable investment.
- Pre-owned Pricing: 7/10 - While prices for pre-owned models can be favorable, they can also fluctuate based on demand and condition.
- Reliability: 9/10 - Rolex watches are renowned for their robustness and precision, with a reputation for longevity.
- Wow Factor: 9/10 - The unique combination of the pink dial, Roman numerals, and the fluted bezel creates an eye-catching and sophisticated look that stands out.
In Washington DC, the demand for luxury watches, particularly Rolex, is high due to the city's affluent population and the presence of professionals who appreciate fine craftsmanship. The Rolex Datejust 31 is well-received among local watch enthusiasts and collectors.
To find the Rolex Datejust 31 in Washington DC, you can visit authorized dealers such as:
- McLean Watch Company
- Swiss Watch Gallery
Additionally, luxury boutiques like:
- Gucci and Cartier, which may carry high-end watches, often have connections to Rolex dealers.
For those interested in resale options, you can check out:
- Watches of Switzerland
- Timepiece360
These locations provide a mix of new and pre-owned options, allowing you to explore various pricing and availability. Always ensure to verify the authenticity of the watch and request proper documentation when purchasing from resale shops.
Frequently Asked Questions
How much does the Rolex Datejust 31 Stainless Steel Fluted cost?
Pricing for the Rolex Datejust 31 Stainless Steel Fluted varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Stainless Steel Fluted a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Stainless Steel Fluted use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278274-0024), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

