Rolex Datejust 31 Stainless Steel
The Rolex Datejust 31 is a classic timepiece that effortlessly combines elegance and functionality. This model features a stainless steel and yellow gold case, a fluted bezel, and a striking grey dial adorned with Roman numerals. The watch is part of Rolex's Oyster collection, known for its water resistance and robust build. It is powered by a reliable automatic movement, ensuring precise timekeeping and durability. The Datejust is renowned for its versatility, making it suitable for both formal and casual occasions.
Pricing for the Rolex Datejust 31 typically ranges from $8,000 to $12,000 for new models, while pre-owned options can vary widely depending on condition and year of manufacture, generally falling between $6,000 and $9,000.
Investment Value: 8/10
The Rolex Datejust series has a strong historical performance in terms of investment value. Rolex watches often appreciate over time, making them a solid investment choice.
Pre-Owned Pricing: 7/10
The pre-owned market for the Datejust 31 is active, and while prices can fluctuate, many models retain their value well, appealing to buyers looking for a luxury watch at a more accessible price point.
Reliability: 9/10
Rolex watches are known for their exceptional reliability and durability. The Datejust is no exception, featuring a robust movement and water-resistant design that withstands everyday wear.
Wow Factor: 9/10
The combination of stainless steel and yellow gold, along with the fluted bezel and elegant grey dial, gives this watch a sophisticated look that attracts attention. The Roman numerals add a timeless touch, further enhancing its aesthetic appeal.
In Washington DC, the Rolex Datejust 31 has a strong local demand, reflecting the city's affluent population and appreciation for luxury items. To find this watch, you can visit authorized Rolex dealers such as:
- Swiss Watch Expo
- Washington Jewelers
- Lussori
Additionally, luxury boutiques in the area may carry Rolex watches or can help you source one. Resale shops like WatchBox and Chrono24 provide options for pre-owned models, often at competitive prices.
When searching for the Rolex Datejust 31, consider visiting these dealers and boutiques to explore their selections and inquire about availability. Each location can offer valuable insights and assistance in finding the perfect timepiece for your collection.
Frequently Asked Questions
How much does the Rolex Datejust 31 Stainless Steel cost?
Pricing for the Rolex Datejust 31 Stainless Steel varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Stainless Steel a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Stainless Steel use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278273-0017), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

