Rolex Datejust 31 Yellow Gold
The Rolex Datejust 31 in Yellow Gold with a Domed bezel, Butterfly dial, and Oyster case is a luxurious timepiece that embodies the brand's commitment to elegance and functionality. This watch features a 31mm case made of 18k yellow gold, which gives it a classic and sophisticated look. The domed bezel complements the smooth lines of the watch, while the butterfly dial adds a unique touch with its intricate design. The Oyster case ensures water resistance, making it suitable for various occasions and environments.
Key details include:
- Model: Rolex Datejust 31
- Case Material: 18k Yellow Gold
- Dial: Butterfly (specific design may vary)
- Bezel: Domed
- Case Size: 31mm
- Water Resistance: 100 meters
- Movement: Automatic
Pricing for this model can vary widely based on the condition, rarity, and market trends, but generally, pre-owned models can range from $10,000 to $15,000 or more.
Ranking Criteria:
1. Investment Value: 8/10 - The Rolex Datejust is a classic model with strong resale value. Yellow gold models often appreciate over time, especially in good condition.
2. Pre-Owned Pricing: 7/10 - Prices fluctuate based on condition and market demand, but pre-owned examples are accessible within the $10,000 to $15,000 range.
3. Reliability: 9/10 - Rolex watches are known for their durability and precision, making them reliable timepieces for daily use.
4. Wow Factor: 9/10 - The combination of yellow gold, the butterfly dial, and the iconic design gives this watch a significant visual appeal that turns heads.
In Tampa, FL, the demand for luxury watches, especially brands like Rolex, is quite high due to the affluent population and the city's growing luxury market. Authorized dealers such as Rolex boutiques and luxury jewelry shops are excellent places to start your search for the Datejust 31. Some well-known retailers include Gold & Diamond Source and the Rolex Boutique at International Plaza.
Additionally, luxury boutiques and resale shops also cater to this market. You can find pre-owned Rolex watches at places like Tampa Bay Watch & Jewelry or Chronostore, which often carry a selection of high-end timepieces.
When looking to purchase the Rolex Datejust 31, consider visiting these authorized dealers and resale shops in Tampa to explore the options available, ensuring you find a watch that suits your style and investment needs.
Frequently Asked Questions
How much does the Rolex Datejust 31 Yellow Gold cost?
Pricing for the Rolex Datejust 31 Yellow Gold varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Yellow Gold a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Yellow Gold use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278248-0021), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

