Rolex Datejust 31 Yellow Gold
The Rolex Datejust 31 is a timeless luxury watch that perfectly combines elegance and functionality. This particular model features a yellow gold case, a domed bezel, and a butterfly clasp, which enhances its aesthetic appeal and comfort on the wrist. The Oyster case design ensures water resistance and durability, making it suitable for everyday wear. The Datejust 31 is also known for its versatility, easily transitioning from casual to formal settings.
Key specifications of the Rolex Datejust 31 Yellow Gold / Domed / Butterfly / Oyster Watch include:
- Case Diameter: 31mm
- Case Material: 18k Yellow Gold
- Bezel: Domed
- Bracelet: Yellow Gold Oyster with Butterfly Clasp
- Movement: Automatic, Rolex Caliber 2236
- Water Resistance: 100 meters
- Functions: Date display, self-winding mechanism
Pricing for the Rolex Datejust 31 typically ranges from $10,000 to $15,000 for new models, while pre-owned versions may vary based on condition, year of manufacture, and market demand, generally falling between $8,000 and $12,000.
Ranking criteria:
- Investment Value: 9/10 - The Rolex Datejust line has a strong history of holding its value and appreciating over time, making it a solid investment choice.
- Pre-owned Pricing: 8/10 - The pre-owned market is robust, with prices offering good value compared to new models, particularly for well-maintained pieces.
- Reliability: 10/10 - Rolex is renowned for its craftsmanship and reliability, ensuring that the Datejust 31 performs exceptionally well over the years.
- Wow Factor: 9/10 - The luxurious yellow gold finish and classic design provide a stunning visual appeal that garners admiration.
In San Diego, CA, the demand for luxury watches, including the Rolex Datejust 31, is strong due to the city's affluent population and appreciation for high-end timepieces. Local authorized dealers include establishments like Bowers Jewelry, which specializes in luxury watches. Luxury boutiques such as Gearys Beverly Hills also cater to high-end clientele, although they are not exclusively in San Diego.
Resale shops like Watch & Jewelry Exchange and San Diego Watch Company offer pre-owned options and can be excellent resources for finding Rolex watches at competitive prices.
For those looking to purchase the Rolex Datejust 31 in San Diego, visiting authorized dealers and luxury boutiques is advisable for new models, while resale shops are great for exploring pre-owned options. Always ensure to verify the authenticity of the watch and inquire about warranties and service history when buying pre-owned.
Frequently Asked Questions
How much does the Rolex Datejust 31 Yellow Gold cost?
Pricing for the Rolex Datejust 31 Yellow Gold varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Yellow Gold a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Yellow Gold use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278248-0021), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

