Rolex Datejust 31 Stainless Steel Fluted
The Rolex Datejust 31 Stainless Steel Fluted / Jubilee / Pink - Roman Watch is a stylish and sophisticated timepiece that combines classic design with modern functionality. It features a 31mm stainless steel case, a fluted bezel that adds a touch of elegance, and a Jubilee bracelet known for its comfort and flexibility. The pink dial is accented with Roman numeral hour markers, providing a unique and striking look. This watch is powered by Rolex's automatic movement, ensuring precision and reliability.
Key Details:
- Model: Rolex Datejust 31
- Case Material: Stainless Steel
- Bezel: Fluted
- Bracelet: Jubilee
- Dial Color: Pink
- Hour Markers: Roman Numerals
- Movement: Automatic
Pricing for the Rolex Datejust 31 typically ranges from $8,000 to $12,000, depending on the condition and whether it is new or pre-owned.
Ranking Criteria:
- Investment Value: 8/10 - Rolex watches generally hold their value well, and the Datejust model is a sought-after classic.
- Pre-Owned Pricing: 7/10 - While pre-owned prices can vary, the Datejust 31 remains a popular choice, often maintaining a strong resale value.
- Reliability: 9/10 - Rolex is renowned for its durability and precision, making this watch a reliable choice for everyday wear.
- Wow Factor: 9/10 - The combination of the pink dial, Jubilee bracelet, and fluted bezel creates a visually stunning piece that stands out.
In San Diego, CA, the demand for Rolex watches, including the Datejust 31, is significant due to the city's affluent population and appreciation for luxury items. Authorized dealers include well-known jewelry stores and luxury boutiques that specialize in high-end watches. Some reputable places to check out include:
1. **Rolex Boutique at Westfield UTC** - An authorized dealer with a wide selection of Rolex watches.
2. **Crown & Caliber** - A luxury resale shop that offers pre-owned Rolex watches with certification and warranty.
3. **Gordon's Jewelers** - A local jeweler that frequently carries new and pre-owned Rolex models.
For those interested in purchasing the Rolex Datejust 31, visiting these dealers and boutiques can provide a good opportunity to view the watch in person and explore various options. Additionally, checking local resale shops can yield competitive pricing on pre-owned models.
Frequently Asked Questions
How much does the Rolex Datejust 31 Stainless Steel Fluted cost?
Pricing for the Rolex Datejust 31 Stainless Steel Fluted varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Stainless Steel Fluted a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Stainless Steel Fluted use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278274-0024), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

