Luxury Watch Reviews

Rolex Datejust 31 Stainless Steel

Brand Rolex
Collection Datejust 31
Reference 278383rbr-0016
Movement Rolex caliber 2236 Hours Minutes Seconds
Established Luxury Green Pre-Owned Market Data
31.00 mm
Sapphire
100.00 m
2018
Switzerland
Dress
Investment Value
8.00/10
Pre-Owned Pricing
7.00/10
Reliability Index
9.00/10
Wow Factor Index
9.00/10

The Rolex Datejust 31 is a stunning timepiece that combines elegance and functionality. This model features a stainless steel and yellow gold case, which provides a luxurious aesthetic while maintaining durability. The watch is adorned with diamond hour markers, adding a touch of glamour, and features an olive green dial with Roman numerals. The iconic Jubilee bracelet enhances its comfort and style, making it a versatile piece suitable for various occasions.

Key Details:
- Model: Rolex Datejust 31
- Case Material: Stainless Steel and Yellow Gold
- Dial: Olive Green with Roman Numerals
- Features: Diamond hour markers, Jubilee bracelet
- Movement: Automatic
- Water Resistance: 100 meters

Pricing: The retail price for the Rolex Datejust 31 typically starts at around $12,000, but prices can vary significantly based on condition, rarity, and market demand. Pre-owned models can be found at varying prices, often ranging from $9,000 to $15,000.

Criteria Ranking:
- Investment Value: 9/10
Description: Rolex watches, particularly the Datejust series, tend to hold their value well over time and can even appreciate, making them a solid investment.

- Pre-owned Pricing: 8/10
Description: The pre-owned market for the Datejust 31 is robust, with various listings available. Prices can fluctuate based on condition, age, and market trends.

- Reliability: 10/10
Description: Rolex is renowned for its precision and durability. The Datejust 31 is built to last, with a reputation for reliability and low maintenance.

- Wow Factor: 9/10
Description: The combination of stainless steel, yellow gold, diamond accents, and the striking olive green dial creates a visually stunning watch that garners attention and admiration.

In San Diego, CA, the demand for luxury watches, particularly brands like Rolex, is quite high due to a thriving affluent population. Authorized dealers include Rolex boutiques and luxury jewelry stores that specialize in high-end watches. Luxury boutiques in the area often carry a selection of new and pre-owned models.

Authorized Dealers:
- Rolex Boutique at Neiman Marcus
- Ghirardelli Jewelers

Luxury Boutiques:
- M. Fredric
- The Timepiece Collection

Resale Shops:
- San Diego Watch Company
- Luxury Watch Exchange

For those looking to purchase the Rolex Datejust 31, visiting these dealers and boutiques can provide access to both new and pre-owned options, ensuring a wide selection and competitive pricing. It's advisable to check inventory availability online or contact the stores directly, as luxury watches can sell quickly.

Frequently Asked Questions


How much does the Rolex Datejust 31 Stainless Steel cost?

Pricing for the Rolex Datejust 31 Stainless Steel varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.


Is the Rolex Datejust 31 Stainless Steel a good investment?

Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.


What movement does the Datejust 31 Stainless Steel use?

This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.


How do I authenticate a pre-owned Rolex watch?

Verify the reference number (278383rbr-0016), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.


What should come with this watch

A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.

Original green Rolex presentation box
Outer cardboard sleeve
Warranty card / digital warranty bookmark
Instruction booklet
Anchor link / factory removed links
Green hangtag with reference and serial
Calendar card (for current year)
Service papers (if previously serviced)

Service intervals and cost

Recommended interval 10 years
Authorized service $800 - $1,000
Turnaround 6-8 weeks

Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

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