Rolex Datejust 31 Stainless Steel Fluted
The Rolex Datejust 31 Stainless Steel Fluted / Jubilee / Blue - Floral Watch is an elegant timepiece that combines luxury with functionality. This model features a beautiful blue floral dial, a 31mm stainless steel case, and a fluted bezel that adds a touch of sophistication. The Jubilee bracelet enhances comfort and style, making it a versatile accessory for any occasion. The watch is powered by the reliable Rolex Caliber 2236 movement, offering precision and durability.
Key specifications include:
- Model: Rolex Datejust 31
- Case Material: Stainless Steel
- Dial Color: Blue with Floral Pattern
- Bezel: Fluted
- Bracelet: Jubilee
- Movement: Rolex Caliber 2236
- Water Resistance: 100 meters
Pricing for this watch typically ranges from $8,000 to $12,000 depending on the condition and availability, with new models being on the higher end of the spectrum.
Investment Value: 8/10 - The Rolex brand is known for its strong resale value and desirability, making it a good investment choice.
Pre-owned Pricing: 7/10 - Pre-owned models can offer significant savings, but prices can vary widely based on condition and demand.
Reliability: 9/10 - Rolex watches are renowned for their reliability and durability, with precise movements that can last for generations.
Wow Factor: 8/10 - The unique blue floral dial and classic design elements provide a striking visual appeal that stands out.
In Rochester, NY, the demand for luxury watches like the Rolex Datejust is increasingly popular among collectors and enthusiasts. The city's growing luxury market has seen a rise in authorized dealers, luxury boutiques, and resale shops catering to those seeking high-end timepieces.
For purchasing the Rolex Datejust 31, consider visiting the following authorized dealers and luxury boutiques in Rochester:
1. **Burdick's Jewelry** - A reputable dealer with a selection of luxury watches.
2. **Lustre Pearl** - Specializes in high-end jewelry and may have Rolex models available.
3. **Miller's Jewelry** - Known for its luxury items and good customer service.
Additionally, there are several resale shops where you might find pre-owned models:
1. **Cohen & Sons Jewelers** - A respected name in the local jewelry scene with a focus on quality.
2. **Watchfinder** - A shop that specializes in pre-owned luxury watches, often with a good selection of Rolex models.
When searching for your Rolex Datejust 31 in Rochester, it’s advisable to call ahead or check online inventories to ensure availability.
Frequently Asked Questions
How much does the Rolex Datejust 31 Stainless Steel Fluted cost?
Pricing for the Rolex Datejust 31 Stainless Steel Fluted varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Stainless Steel Fluted a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Stainless Steel Fluted use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278274-0036), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

