Rolex Datejust 31 Stainless Steel
The Rolex Datejust 31 is a classic timepiece that exemplifies the brand's dedication to craftsmanship and timeless design. This particular model features a combination of stainless steel and yellow gold, showcasing a fluted bezel that adds a touch of elegance. The grey dial is adorned with Roman numerals, providing a sophisticated look that is both modern and traditional. The Oyster case ensures water resistance and durability, making it a versatile choice for any occasion.
Key Details:
- Model: Rolex Datejust 31
- Material: Stainless Steel and Yellow Gold
- Bezel: Fluted
- Dial: Grey with Roman Numerals
- Case Size: 31mm
- Movement: Automatic
- Water Resistance: 100 meters
Pricing: The retail price for this model typically starts around $10,000 to $12,000, while pre-owned prices can vary based on condition, age, and market demand, generally ranging from $8,000 to $10,000.
Criteria Ranking:
- Investment Value: 9/10 - The Rolex Datejust series is highly regarded and tends to retain its value well, making it a solid investment choice.
- Pre-Owned Pricing: 7/10 - Pre-owned models are accessible, but prices can fluctuate based on scarcity and condition.
- Reliability: 10/10 - Rolex is known for its high-quality movements and durability, ensuring long-term reliability.
- Wow Factor: 8/10 - The combination of stainless steel and yellow gold, along with the fluted bezel, creates a striking visual appeal that garners attention.
In Rochester, NY, the demand for luxury watches, including the Rolex Datejust 31, is growing as more individuals seek high-quality timepieces for personal use and investment. Authorized dealers and luxury boutiques are available, providing a reliable source for new models. Notable locations include:
1. **Cohen's Fashion Optical** - While primarily an optical store, they may have connections to luxury watch dealers.
2. **Rochester Watch Company** - A local establishment that may offer pre-owned Rolex watches and can assist with sourcing specific models.
3. **Luxury Resale Shops** - Places like The RealReal or local consignment stores often carry pre-owned luxury watches, including Rolex.
When searching for your Rolex Datejust 31 in Rochester, it’s advisable to visit authorized dealers for new purchases and explore local resale shops for potential savings on pre-owned models. Always ensure authenticity and request service history when buying pre-owned.
Frequently Asked Questions
How much does the Rolex Datejust 31 Stainless Steel cost?
Pricing for the Rolex Datejust 31 Stainless Steel varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Stainless Steel a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Stainless Steel use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278273-0017), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

