Rolex Datejust 31 Stainless Steel
The Rolex Datejust 31 Stainless Steel / Yellow Gold / Fluted / Grey - Roman / Oyster Watch is a classic and elegant timepiece that perfectly embodies Rolex's commitment to quality and luxury. With a 31mm case crafted from a combination of stainless steel and yellow gold, this watch features a striking fluted bezel and a grey dial adorned with Roman numerals for a sophisticated touch. The Oyster case design ensures water resistance, while the automatic movement guarantees accuracy and reliability.
Pricing for the Rolex Datejust 31 typically ranges from $10,000 to $15,000 for new pieces, depending on the retailer and any additional features or warranties. Pre-owned prices may vary based on condition and market demand but often range from $8,000 to $12,000.
Investment Value: 8/10 - The Rolex Datejust series has historically shown good appreciation in value, making it a sound investment choice.
Pre-Owned Pricing: 7/10 - While pre-owned options are available at a lower price point, the demand for this model can lead to strong resale values.
Reliability: 9/10 - Rolex watches are renowned for their robust construction and precise movements, making them highly reliable.
Wow Factor: 8/10 - The combination of stainless steel and yellow gold, along with the elegant fluted bezel and Roman numerals, gives this watch a distinctive and eye-catching appeal.
In Orlando, FL, the demand for luxury watches, including the Rolex Datejust 31, is robust. The city is home to several authorized dealers, luxury boutiques, and reputable resale shops, making it easier for potential buyers to find this exquisite timepiece.
For authorized dealers, you can check out Rolex boutiques in high-end shopping districts such as The Mall at Millenia or the Dr. Phillips area. Local luxury watch shops may also carry this model or can assist in special orders. Additionally, resale shops like DavidSW and WatchBox often have a selection of pre-owned Rolex watches, including the Datejust 31, and offer competitive pricing.
When looking for this watch, it's advisable to visit multiple locations to compare options and ensure you are making a well-informed purchase. Be sure to inquire about warranty, service history, and authenticity when considering pre-owned pieces.
Frequently Asked Questions
How much does the Rolex Datejust 31 Stainless Steel cost?
Pricing for the Rolex Datejust 31 Stainless Steel varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Stainless Steel a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Stainless Steel use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278273-0017), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

