Rolex Datejust 31 Yellow Gold
The Rolex Datejust 31 is a distinguished timepiece that exemplifies elegance and versatility. The model features a yellow gold case, a domed bezel, and a beautiful butterfly motif that adds a touch of uniqueness to its classic design. The watch is part of Rolex's Oyster collection, known for its waterproof capabilities and robust construction. With its 31mm size, it is ideal for those who appreciate a more delicate fit while still maintaining the iconic Rolex presence.
Key details of the Rolex Datejust 31:
- Case Material: Yellow Gold
- Bezel: Domed
- Dial: Available in various colors, often featuring a butterfly motif
- Movement: Automatic, Rolex Caliber 2236
- Water Resistance: 100 meters
- Bracelet: Oyster bracelet in yellow gold
Pricing for the Rolex Datejust 31 can vary significantly based on the specific configuration, condition, and market demand. New models typically retail for around $12,000 to $15,000, while pre-owned versions can be found in the range of $10,000 to $13,000, depending on factors such as age, condition, and included documentation.
Investment Value: 8/10 - The Rolex Datejust line is known for holding its value well, making it a solid investment for watch enthusiasts and collectors.
Pre-Owned Pricing: 7/10 - The availability of pre-owned models is fairly good, with prices fluctuating based on demand and condition, often providing an accessible entry point into luxury watch ownership.
Reliability: 9/10 - Rolex watches are renowned for their durability and precision. The Datejust 31 is no exception, featuring Rolex's robust movement and high-quality materials.
Wow Factor: 8/10 - The combination of yellow gold and the butterfly motif provides a stunning visual appeal, ensuring that the watch stands out on the wrist while still being versatile enough for various occasions.
If you're looking to find the Rolex Datejust 31 in Omaha, NE, there are several options available. The city has a moderate level of demand for luxury watches, with a growing interest in high-end timepieces.
Authorized dealers in Omaha include:
- Lutz Jewelry
- D.J. Moser Jewelers
In addition to authorized dealers, luxury boutiques and resale shops often carry pre-owned models. Some popular local options include:
- The Goldsmith
- Omaha Diamond Company
- Reeds Jewelers
These establishments typically have knowledgeable staff who can assist with inquiries and provide insights into current inventory. Additionally, visiting luxury watch expos or events in Omaha can also be a great way to connect with fellow enthusiasts and discover more about available models.
Frequently Asked Questions
How much does the Rolex Datejust 31 Yellow Gold cost?
Pricing for the Rolex Datejust 31 Yellow Gold varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Yellow Gold a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Yellow Gold use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278248-0021), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

