Rolex Datejust 31 Stainless Steel
The Rolex Datejust 31 is a luxurious and elegant timepiece that combines functionality with style. This particular model features a stainless steel and yellow gold case, a fluted bezel, and a striking grey dial adorned with Roman numerals. The watch is part of Rolex's Oyster collection, known for its water resistance and durability. The Datejust 31 is powered by a reliable automatic movement, providing precision and performance for everyday wear.
Key Details:
- Model: Rolex Datejust 31
- Case Material: Stainless Steel and Yellow Gold
- Bezel: Fluted
- Dial Color: Grey
- Hour Markers: Roman Numerals
- Movement: Automatic
- Water Resistance: 100 meters
Pricing for the Rolex Datejust 31 typically ranges from $8,000 to $12,000 for new models, while pre-owned options can vary widely depending on condition and market demand, generally falling between $6,000 and $10,000.
Ranking Criteria:
- Investment Value: 8/10 - The Rolex brand is known for retaining its value well over time, making it a solid investment choice.
- Pre-Owned Pricing: 7/10 - The pre-owned market is strong for this model, offering competitive pricing that appeals to buyers.
- Reliability: 9/10 - Rolex watches are renowned for their durability and precision, ensuring long-lasting performance.
- Wow Factor: 9/10 - The combination of stainless steel and yellow gold, along with the elegant grey dial, provides a stunning visual appeal that attracts attention.
In Omaha, NE, the demand for luxury watches, including the Rolex Datejust 31, remains strong, thanks to a growing interest in high-end timepieces. To find this watch locally, you can explore authorized dealers, luxury boutiques, and resale shops.
Authorized Dealers:
- McGowan Jewelers: A reputable authorized Rolex dealer in Omaha, offering a range of new and pre-owned Rolex watches.
- McGowan Jewelers - West Omaha: Another location of McGowan that may have different inventory.
Luxury Boutiques:
- McGill's: Known for its collection of fine jewelry and watches, including luxury brands like Rolex.
Resale Shops:
- Watches of America: A shop specializing in pre-owned luxury watches that may have the Datejust 31 in stock.
- Luxury Watch Buyers: A local shop focusing on buying and selling high-end watches, which occasionally has Rolex timepieces available.
When searching for the Rolex Datejust 31 in Omaha, it's advisable to visit these dealers and boutiques in person or check their websites for availability. Building relationships with local jewelers can also lead to insights on upcoming inventory and special orders.
Frequently Asked Questions
How much does the Rolex Datejust 31 Stainless Steel cost?
Pricing for the Rolex Datejust 31 Stainless Steel varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Stainless Steel a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Stainless Steel use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278273-0017), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

