Luxury Watch Reviews

Rolex Datejust 31 Stainless Steel

Brand Rolex
Collection Datejust 31
Reference 278273-0017
Movement Rolex caliber 2236 Hours Minutes Seconds
Established Luxury Grey Pre-Owned Market Data
31.00 mm
Sapphire
100.00 m
2019
Switzerland
Dress
Investment Value
9.00/10
Pre-Owned Pricing
7.00/10
Reliability Index
10.00/10
Wow Factor Index
8.00/10

The Rolex Datejust 31 is a classic watch that combines elegance with functionality. The model features a stainless steel and yellow gold case, a distinctive fluted bezel, and a striking grey dial adorned with Roman numerals. This timepiece is part of the Oyster collection, known for its water resistance and durability. The Datejust 31 is powered by Rolex's in-house automatic movement, ensuring accuracy and reliability.

Pricing for the Rolex Datejust 31 typically ranges from $10,000 to $14,000 for new models, while pre-owned versions can be found at a lower cost depending on condition and provenance. The value of pre-owned models can vary significantly based on market demand and the watch's specific features.

Ranking Criteria:
- Investment Value: 8/10 - The Rolex Datejust line is known for holding its value well, and the combination of stainless steel and yellow gold adds to its appeal.
- Pre-Owned Pricing: 7/10 - Pre-owned models can be more accessible but vary widely in price based on condition and market trends.
- Reliability: 9/10 - Rolex is renowned for its craftsmanship and reliability, making the Datejust a dependable choice.
- Wow Factor: 8/10 - The fluted bezel and contrasting metals provide a striking appearance, making it a standout piece.

In Minneapolis, MN, the demand for luxury watches, particularly Rolex, remains high due to a growing interest in investment pieces and fashion statements. Authorized dealers such as Hennepin Made and luxury boutiques like the Edina Galleria often carry Rolex watches. Additionally, resale shops like The Timepiece Collection and various online platforms can provide pre-owned options.

For those in Minneapolis looking to purchase the Rolex Datejust 31, visiting authorized dealers is a great start for new models, while luxury boutiques may offer unique selections. Resale shops can provide more competitive pricing on pre-owned pieces, making them a worthy consideration for buyers seeking value. Always ensure to verify the authenticity of pre-owned watches and inquire about warranties or service history when purchasing.

Frequently Asked Questions


How much does the Rolex Datejust 31 Stainless Steel cost?

Pricing for the Rolex Datejust 31 Stainless Steel varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.


Is the Rolex Datejust 31 Stainless Steel a good investment?

Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.


What movement does the Datejust 31 Stainless Steel use?

This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.


How do I authenticate a pre-owned Rolex watch?

Verify the reference number (278273-0017), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.


What should come with this watch

A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.

Original green Rolex presentation box
Outer cardboard sleeve
Warranty card / digital warranty bookmark
Instruction booklet
Anchor link / factory removed links
Green hangtag with reference and serial
Calendar card (for current year)
Service papers (if previously serviced)

Service intervals and cost

Recommended interval 10 years
Authorized service $800 - $1,000
Turnaround 6-8 weeks

Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

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