Luxury Watch Reviews

Rolex Datejust 31 Stainless Steel

Brand Rolex
Collection Datejust 31
Reference 278273-0017
Movement Rolex caliber 2236 Hours Minutes Seconds
Established Luxury Grey Pre-Owned Market Data
31.00 mm
Sapphire
100.00 m
2019
Switzerland
Dress
Investment Value
9.00/10
Pre-Owned Pricing
7.00/10
Reliability Index
10.00/10
Wow Factor Index
8.00/10

The Rolex Datejust 31 is a prestigious timepiece that combines elegance with functionality. This specific model features a stainless steel and yellow gold case with a fluted bezel, giving it a classic and sophisticated look. The grey dial is adorned with Roman numerals, enhancing its timeless appeal. The Oyster case design ensures water resistance and durability, making it suitable for daily wear. This watch is powered by Rolex's self-winding mechanical movement, renowned for its precision and reliability.

Pricing for the Rolex Datejust 31 in this configuration typically ranges from $12,000 to $15,000 for brand new models, while pre-owned versions can be found at varying prices depending on condition, age, and market demand.

Investment Value: 8/10
The Rolex Datejust series is known for its strong resale value and market demand. This model's combination of stainless steel and gold makes it a desirable choice for collectors.

Pre-owned Pricing: 7/10
Pre-owned prices fluctuate based on factors such as condition and market trends. While some models may depreciate slightly, the Datejust generally holds its value well, making it a reasonable investment.

Reliability: 9/10
Rolex is synonymous with quality and reliability. The movement is robust and designed for accuracy, ensuring that this watch will perform well over time with proper care.

Wow Factor: 8/10
The distinctive fluted bezel and elegant grey dial with Roman numerals give this watch a unique character that stands out, making it an eye-catching accessory for any occasion.

In Miami, FL, the demand for luxury watches like the Rolex Datejust 31 is high due to the city's affluent population and vibrant fashion scene. To find this watch, you can visit authorized dealers such as Rolex boutiques, which offer new models and can assist with special orders. Luxury boutiques in areas like Bal Harbour Shops or the Design District may also carry a selection of Rolex watches. Additionally, resale shops and consignment stores in the city, such as The RealReal or DavidSW, often have pre-owned luxury timepieces available.

When searching for the Rolex Datejust 31, it’s advisable to check both authorized dealers for brand new watches and reputable resale shops for pre-owned options. The local luxury watch community is active, with enthusiasts often sharing insights on where to find the best deals and latest arrivals.

Frequently Asked Questions


How much does the Rolex Datejust 31 Stainless Steel cost?

Pricing for the Rolex Datejust 31 Stainless Steel varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.


Is the Rolex Datejust 31 Stainless Steel a good investment?

Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.


What movement does the Datejust 31 Stainless Steel use?

This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.


How do I authenticate a pre-owned Rolex watch?

Verify the reference number (278273-0017), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.


What should come with this watch

A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.

Original green Rolex presentation box
Outer cardboard sleeve
Warranty card / digital warranty bookmark
Instruction booklet
Anchor link / factory removed links
Green hangtag with reference and serial
Calendar card (for current year)
Service papers (if previously serviced)

Service intervals and cost

Recommended interval 10 years
Authorized service $800 - $1,000
Turnaround 6-8 weeks

Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

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