Rolex Datejust 31 Yellow Gold
The Rolex Datejust 31 Yellow Gold / Domed / Butterfly / Oyster Watch is a luxurious timepiece that embodies elegance and sophistication. It features a 31mm yellow gold case, a domed bezel, and a beautiful butterfly motif on the dial, which adds a unique artistic touch to this classic design. The watch is powered by the Rolex Caliber 2236, a self-winding mechanical movement known for its precision and reliability. The Oyster case ensures water resistance up to 100 meters, making it both stylish and functional for everyday wear.
Key Details:
- Model: Rolex Datejust 31
- Case Material: Yellow Gold
- Dial: Domed with Butterfly motif
- Movement: Rolex Caliber 2236
- Water Resistance: 100 meters
- Bracelet: Yellow Gold Oyster bracelet
Pricing for the Rolex Datejust 31 can vary significantly based on condition, availability, and market demand. As of now, new models typically retail around $12,000 to $15,000, while pre-owned models can be found starting from $10,000, depending on their condition and age.
Investment Value: 8/10
The Rolex Datejust is a classic investment piece, known for retaining and often appreciating in value over time. Its iconic status and demand make it a safe choice for collectors.
Pre-Owned Pricing: 7/10
The pre-owned market for the Datejust 31 is robust, with prices generally stable, though they can fluctuate based on specific features and market trends.
Reliability: 9/10
Rolex watches are renowned for their durability and reliability. The Caliber 2236 movement is highly regarded for its performance and accuracy.
Wow Factor: 9/10
The combination of yellow gold and the artistic butterfly motif creates an eye-catching piece that stands out, making it a conversation starter and a statement accessory.
In Los Angeles, CA, the demand for luxury watches like the Rolex Datejust is high, with a vibrant market for both new and pre-owned timepieces. You can find this watch at several authorized dealers and luxury boutiques, such as:
- Rolex Boutique at Beverly Hills
- Westime in Beverly Hills
- Timepiece Luxury in Los Angeles
Additionally, resale shops offer options for pre-owned pieces, including:
- The RealReal
- Bob's Watches in Santa Ana (near Los Angeles)
- Chrono24 for a wider range of listings
When searching for your Rolex Datejust 31, be sure to compare prices across these different outlets, check for authenticity, and consider the watch's condition. Whether you're looking to invest or simply to enjoy a luxury timepiece, Los Angeles offers a wealth of options to explore.
Frequently Asked Questions
How much does the Rolex Datejust 31 Yellow Gold cost?
Pricing for the Rolex Datejust 31 Yellow Gold varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Yellow Gold a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Yellow Gold use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278248-0021), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).
