Luxury Watch Reviews

Rolex Datejust 31 Stainless Steel Fluted

Brand Rolex
Collection Datejust 31
Reference 278274-0024
Movement Rolex caliber 2236 Hours Minutes Seconds
Established Luxury Pink Pre-Owned Market Data
31.00 mm
Sapphire
100.00 m
2020
Switzerland
Dress
Investment Value
8.00/10
Pre-Owned Pricing
7.00/10
Reliability Index
9.00/10
Wow Factor Index
8.00/10

The Rolex Datejust 31 Stainless Steel Fluted / Jubilee / Pink - Roman is a sophisticated and versatile timepiece that embodies the elegance and craftsmanship associated with the Rolex brand. This watch features a 31mm stainless steel case with a fluted bezel, a pink dial adorned with Roman numerals, and a Jubilee bracelet that enhances its luxurious appeal. The combination of the fluted bezel and the Jubilee bracelet creates a classic look that is suitable for both formal and casual occasions. The watch is powered by the reliable Rolex Caliber 2236 movement, known for its precision and durability.

Details:
- Model: Rolex Datejust 31
- Case Size: 31mm
- Material: Stainless Steel
- Bezel: Fluted
- Dial: Pink with Roman Numerals
- Bracelet: Jubilee
- Movement: Rolex Caliber 2236
- Water Resistance: 100 meters

Pricing: The retail price for the Rolex Datejust 31 typically starts around $8,000, but prices can vary based on availability, condition, and market demand.

Investment Value: 9/10 - The Rolex Datejust series is known for its strong resale value and enduring popularity, making it a solid investment choice.

Pre-Owned Pricing: 8/10 - Pre-owned models can be found in the range of $6,500 to $8,500, depending on condition and whether original box and papers are included.

Reliability: 10/10 - Rolex is renowned for its exceptional quality and durability, with movements that are built to last and require minimal maintenance.

Wow Factor: 9/10 - The unique combination of a pink dial and Roman numerals gives this watch a distinctive charm that stands out in both casual and formal settings.

In Los Angeles, CA, the Rolex Datejust 31 Stainless Steel Fluted / Jubilee / Pink - Roman is a highly sought-after model, reflecting the city's affinity for luxury and high-end fashion. Local demand remains robust, fueled by the presence of affluent clientele and a culture that celebrates luxury goods.

For those looking to purchase this watch, authorized Rolex dealers in Los Angeles include:
- Rolex Boutique at Westime
- Tourneau at The Grove
- Ben Bridge Jeweler

Additionally, luxury boutiques such as Neiman Marcus and Saks Fifth Avenue may carry Rolex watches, including the Datejust series. For those interested in pre-owned options, reputable resale shops like Bob's Watches and The RealReal offer a variety of luxury timepieces, including Rolex models, often at competitive prices.

When shopping for the Rolex Datejust 31 in Los Angeles, it's advisable to visit these authorized dealers and boutiques to ensure authenticity and quality. Checking both new and pre-owned options can provide a broader perspective on pricing and availability.

Frequently Asked Questions


How much does the Rolex Datejust 31 Stainless Steel Fluted cost?

Pricing for the Rolex Datejust 31 Stainless Steel Fluted varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.


Is the Rolex Datejust 31 Stainless Steel Fluted a good investment?

Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.


What movement does the Datejust 31 Stainless Steel Fluted use?

This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.


How do I authenticate a pre-owned Rolex watch?

Verify the reference number (278274-0024), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.


What should come with this watch

A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.

Original green Rolex presentation box
Outer cardboard sleeve
Warranty card / digital warranty bookmark
Instruction booklet
Anchor link / factory removed links
Green hangtag with reference and serial
Calendar card (for current year)
Service papers (if previously serviced)

Service intervals and cost

Recommended interval 10 years
Authorized service $800 - $1,000
Turnaround 6-8 weeks

Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

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