Rolex Datejust 31 Stainless Steel
The Rolex Datejust 31 in Stainless Steel and Yellow Gold features a classic and elegant design, characterized by its fluted bezel and a striking grey dial adorned with Roman numerals. This model is part of the renowned Datejust collection, known for its timeless appeal and versatility. The watch is equipped with Rolex's automatic movement, providing precision and reliability, and is housed in a robust Oyster case, which ensures water resistance.
Key Features:
- Model: Rolex Datejust 31
- Case Material: Stainless Steel and Yellow Gold
- Bezel: Fluted
- Dial Color: Grey
- Hour Markers: Roman Numerals
- Movement: Automatic
- Water Resistance: 100 meters
Pricing:
The price for a new Rolex Datejust 31 typically starts around $12,000, but the pre-owned market can vary significantly based on condition and provenance, often ranging from $8,000 to $11,000.
Ranking Criteria:
- Investment Value: 9/10 – The Rolex Datejust has a strong history of maintaining and appreciating in value, making it a solid investment choice.
- Pre-Owned Pricing: 7/10 – While pre-owned prices are lower than new, they hold their value well, especially for popular models.
- Reliability: 10/10 – Rolex is renowned for its craftsmanship and durability, ensuring this watch performs excellently over time.
- Wow Factor: 8/10 – The combination of stainless steel and yellow gold with a fluted bezel delivers a sophisticated look that garners attention.
In Los Angeles, CA, the Rolex Datejust 31 is highly sought after due to the city's luxury market and appreciation for high-end timepieces. The demand remains strong, with many collectors and enthusiasts looking for both new and pre-owned models.
To find this watch, consider visiting authorized dealers such as:
- Rolex Boutique at Beverly Hills
- Westime
- Crown & Caliber (known for pre-owned luxury watches)
Luxury boutiques and resale shops that may also carry the Rolex Datejust 31 include:
- The RealReal (a luxury consignment shop)
- WatchBox
- Joe's Watches
When shopping, it's advisable to check multiple sources to ensure you find the best price and availability. Always verify the authenticity and condition of pre-owned pieces, and don’t hesitate to ask for documentation and service history when applicable.
Frequently Asked Questions
How much does the Rolex Datejust 31 Stainless Steel cost?
Pricing for the Rolex Datejust 31 Stainless Steel varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Stainless Steel a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Stainless Steel use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278273-0017), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

