Rolex Datejust 31 Yellow Gold
The Rolex Datejust 31 is a luxurious timepiece that blends elegance with functionality. This specific model features a yellow gold case with a domed bezel, a butterfly motif on the dial, and is crafted in the classic Oyster style. The Datejust 31 is known for its versatility, making it suitable for both formal and casual occasions.
Key watch details include:
- Model: Rolex Datejust 31
- Case Material: Yellow Gold
- Bezel: Domed
- Dial: Butterfly motif
- Water Resistance: 100 meters
- Movement: Automatic
- Bracelet: Oyster-style
Pricing for the Rolex Datejust 31 can vary widely based on condition, age, and market demand. As of now, new models are typically priced around $12,000 to $15,000, while pre-owned versions can range from $8,000 to $12,000 depending on their condition and market factors.
Ranking Criteria:
- Investment Value: 8/10 - The Rolex Datejust series generally holds its value well over time, making it a solid investment choice.
- Pre-owned Pricing: 7/10 - While pre-owned prices can be attractive, they can fluctuate significantly based on demand and condition.
- Reliability: 9/10 - Rolex is renowned for its precision and durability, and the Datejust is no exception, often lasting for generations with proper care.
- Wow Factor: 9/10 - The combination of yellow gold and a butterfly motif creates a striking aesthetic that draws attention and admiration.
In Juneau, AK, the demand for luxury watches like the Rolex Datejust 31 is moderate. While the city may not have a large luxury market, there is a niche clientele that appreciates high-end timepieces. For those looking to purchase this watch, authorized dealers such as local jewelers or luxury boutiques often carry Rolex watches.
Authorized dealers in Juneau may include:
- Jewelers who specialize in luxury brands
- High-end department stores with watch sections
Additionally, there are resale shops that focus on pre-owned luxury watches, where you may find the Datejust 31 at a more competitive price. It is advisable to check local listings or visit these shops to see their current inventory.
For the best selection, consider visiting authorized dealers and local luxury boutiques in Juneau, as well as reputable resale shops that specialize in high-end watches. Always verify the authenticity and condition of the timepiece before making a purchase to ensure you are making a wise investment.
Frequently Asked Questions
How much does the Rolex Datejust 31 Yellow Gold cost?
Pricing for the Rolex Datejust 31 Yellow Gold varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Yellow Gold a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Yellow Gold use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278248-0021), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

