Luxury Watch Reviews

Rolex Datejust 31 Stainless Steel

Brand Rolex
Collection Datejust 31
Reference 278273-0017
Movement Rolex caliber 2236 Hours Minutes Seconds
Established Luxury Grey Pre-Owned Market Data
31.00 mm
Sapphire
100.00 m
2019
Switzerland
Dress
Investment Value
9.00/10
Pre-Owned Pricing
7.00/10
Reliability Index
10.00/10
Wow Factor Index
8.00/10

The Rolex Datejust 31 is a distinguished timepiece that encapsulates elegance and functionality. This model features a stainless steel case paired with yellow gold accents, a signature fluted bezel, and a sophisticated grey dial adorned with Roman numeral hour markers. The Oyster case ensures water resistance and durability, making it suitable for both formal and casual occasions.

Key Details:
- Model: Rolex Datejust 31
- Case Material: Stainless Steel / Yellow Gold
- Bezel: Fluted
- Dial Color: Grey
- Hour Markers: Roman numerals
- Movement: Automatic
- Water Resistance: 100 meters
- Bracelet: Oyster, also in stainless steel and yellow gold

Pricing:
The retail price for the Rolex Datejust 31 typically falls between $10,000 to $15,000, depending on the specific configuration and market demand. Pre-owned models can vary widely, often ranging from $8,000 to $12,000 based on condition and provenance.

Investment Value: 9/10
The Rolex Datejust series is renowned for its enduring value. As a classic, highly sought-after watch, it tends to appreciate over time, making it a solid investment choice.

Pre-Owned Pricing: 7/10
While pre-owned prices can be favorable, they fluctuate based on condition and availability. The Datejust 31 maintains a respectable resale value, especially in popular configurations like this one.

Reliability: 10/10
Rolex watches are celebrated for their precision and reliability. The automatic movement is robust, ensuring longevity and minimal maintenance.

Wow Factor: 8/10
The combination of stainless steel and yellow gold, along with the fluted bezel and elegant grey dial, gives this watch a striking appearance that stands out without being overly ostentatious.

In Juneau, AK, the demand for luxury watches like the Rolex Datejust 31 is growing. As a hub for tourists and affluent residents, there is a notable interest in high-end timepieces. You can find authorized Rolex dealers at local luxury boutiques and jewelry stores.

For authorized dealers, visit local jewelry shops that specialize in luxury brands. Additionally, resale shops may offer pre-owned models, often at competitive prices. Popular spots include jewelry stores in downtown Juneau and luxury boutiques that cater to both local clientele and visitors.

When searching for this watch, consider checking the availability at authorized dealers like Goldsmiths or other reputable jewelers in Juneau. They can provide insights into current stock and may also assist in locating specific models through their networks. Local demand remains steady, making it worthwhile to explore both new and pre-owned options in this picturesque Alaskan city.

Frequently Asked Questions


How much does the Rolex Datejust 31 Stainless Steel cost?

Pricing for the Rolex Datejust 31 Stainless Steel varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.


Is the Rolex Datejust 31 Stainless Steel a good investment?

Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.


What movement does the Datejust 31 Stainless Steel use?

This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.


How do I authenticate a pre-owned Rolex watch?

Verify the reference number (278273-0017), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.


What should come with this watch

A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.

Original green Rolex presentation box
Outer cardboard sleeve
Warranty card / digital warranty bookmark
Instruction booklet
Anchor link / factory removed links
Green hangtag with reference and serial
Calendar card (for current year)
Service papers (if previously serviced)

Service intervals and cost

Recommended interval 10 years
Authorized service $800 - $1,000
Turnaround 6-8 weeks

Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

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