Luxury Watch Reviews

Rolex Datejust 31 Yellow Gold

Brand Rolex
Collection Datejust 31
Reference 278248-0021
Movement Rolex caliber 2236 Hours Minutes Seconds
Established Luxury White Pre-Owned Market Data
31.00 mm
Sapphire
100.00 m
2018
Switzerland
Dress
Investment Value
8.00/10
Pre-Owned Pricing
7.00/10
Reliability Index
9.00/10
Wow Factor Index
9.00/10

The Rolex Datejust 31 Yellow Gold / Domed / Butterfly / Oyster watch is a sophisticated timepiece that combines elegance and functionality. This model features a 31mm case crafted from 18k yellow gold, showcasing a classic and timeless design. The domed bezel adds a subtle curve that enhances its luxurious appearance, while the butterfly clasp provides a secure and comfortable fit. The Oyster case ensures water resistance, making it suitable for various occasions, from formal events to casual outings.

Watch Details:
- Brand: Rolex
- Model: Datejust 31
- Case Material: 18k Yellow Gold
- Case Size: 31mm
- Bezel: Domed
- Bracelet: Oyster with Butterfly clasp
- Water Resistance: 100 meters
- Movement: Automatic

Pricing for a new Rolex Datejust 31 typically ranges from $12,000 to $15,000, depending on specific features and market conditions. Pre-owned models are available at lower prices, often between $10,000 and $12,000, depending on the watch's condition and age.

Investment Value: 8/10
The Rolex Datejust is a well-regarded investment piece due to its iconic status and enduring demand. Its value tends to hold well over time, making it a solid investment for collectors.

Pre-owned Pricing: 7/10
Pre-owned prices are relatively favorable compared to new models, but they can fluctuate based on condition and market demand.

Reliability: 9/10
Rolex watches are known for their exceptional reliability and durability. The automatic movement is robust, ensuring accurate timekeeping.

Wow Factor: 9/10
The luxurious yellow gold finish and elegant design of the Datejust 31 create a striking visual impact, making it a desirable piece that draws attention.

In Huntsville, AL, the demand for luxury watches like the Rolex Datejust 31 has been steadily increasing, reflecting a growing interest in fine timepieces among collectors and enthusiasts. For those interested in purchasing this watch, authorized dealers such as King Jewelers and luxury boutiques like the Von Braun Center can be excellent options. Additionally, local resale shops like WatchBox may have pre-owned models available.

For a successful buying experience, consider visiting these local establishments to explore their offerings, ask about availability, and inquire about any recent arrivals. Always ensure to verify the authenticity of the watch and, if possible, request documentation.

Frequently Asked Questions


How much does the Rolex Datejust 31 Yellow Gold cost?

Pricing for the Rolex Datejust 31 Yellow Gold varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.


Is the Rolex Datejust 31 Yellow Gold a good investment?

Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.


What movement does the Datejust 31 Yellow Gold use?

This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.


How do I authenticate a pre-owned Rolex watch?

Verify the reference number (278248-0021), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.


What should come with this watch

A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.

Original green Rolex presentation box
Outer cardboard sleeve
Warranty card / digital warranty bookmark
Instruction booklet
Anchor link / factory removed links
Green hangtag with reference and serial
Calendar card (for current year)
Service papers (if previously serviced)

Service intervals and cost

Recommended interval 10 years
Authorized service $800 - $1,000
Turnaround 6-8 weeks

Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

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