Luxury Watch Reviews

Rolex Datejust 31 Stainless Steel

Brand Rolex
Collection Datejust 31
Reference 278273-0017
Movement Rolex caliber 2236 Hours Minutes Seconds
Established Luxury Grey Pre-Owned Market Data
31.00 mm
Sapphire
100.00 m
2019
Switzerland
Dress
Investment Value
9.00/10
Pre-Owned Pricing
7.00/10
Reliability Index
10.00/10
Wow Factor Index
8.00/10

The Rolex Datejust 31 is a versatile and elegant timepiece that combines classic design with modern functionality. This particular model features a stainless steel case paired with yellow gold accents, creating a striking aesthetic. The fluted bezel adds a touch of sophistication, while the grey dial adorned with Roman numerals provides a timeless look. The watch is part of Rolex's Oyster collection, known for its water resistance and durability.

Key details include:
- Model: Rolex Datejust 31
- Case Material: Stainless Steel / Yellow Gold
- Bezel: Fluted
- Dial Color: Grey
- Hour Markers: Roman Numerals
- Movement: Automatic
- Water Resistance: 100 meters
- Bracelet: Oyster bracelet in stainless steel and yellow gold

Pricing for the Rolex Datejust 31 can vary, but as of now, new models typically retail around $12,000 to $15,000. Pre-owned models may range from $10,000 to $12,000, depending on condition and market demand.

Investment Value: 8/10
The Rolex Datejust series has a strong history of maintaining its value, especially in sought-after configurations like this one. The combination of stainless steel and yellow gold enhances its appeal to collectors.

Pre-Owned Pricing: 7/10
The pre-owned market for the Datejust is robust, with prices reflecting both condition and demand. While you can find good deals, the popularity of the model often means prices can be on the higher side.

Reliability: 9/10
Rolex is renowned for its precision and durability. The Datejust 31 is equipped with an automatic movement that is highly reliable, making it a great everyday watch.

Wow Factor: 8/10
The combination of the fluted bezel, the contrasting colors of stainless steel and yellow gold, and the elegant Roman numerals give this watch a distinct presence on the wrist. It’s a statement piece that draws attention.

In Huntsville, AL, the demand for luxury watches like the Rolex Datejust 31 is growing, with a particular interest in both new and pre-owned models. Authorized dealers in the area, such as the local Rolex boutique, offer the latest models and expert guidance. Additionally, luxury boutiques and resale shops provide opportunities to find quality pre-owned watches, often at competitive prices.

For purchasing options in Huntsville, you can check out authorized dealers such as:
- Ben & Company: An authorized Rolex dealer with a good selection of luxury watches.
- J. Smith & Co. Jewelers: Known for their collection of high-end timepieces.

You might also explore resale shops and online platforms that cater to luxury watch enthusiasts, ensuring you can find the perfect Rolex Datejust 31 to fit your style and budget. Always inquire about authenticity guarantees and return policies when buying pre-owned.

Frequently Asked Questions


How much does the Rolex Datejust 31 Stainless Steel cost?

Pricing for the Rolex Datejust 31 Stainless Steel varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.


Is the Rolex Datejust 31 Stainless Steel a good investment?

Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.


What movement does the Datejust 31 Stainless Steel use?

This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.


How do I authenticate a pre-owned Rolex watch?

Verify the reference number (278273-0017), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.


What should come with this watch

A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.

Original green Rolex presentation box
Outer cardboard sleeve
Warranty card / digital warranty bookmark
Instruction booklet
Anchor link / factory removed links
Green hangtag with reference and serial
Calendar card (for current year)
Service papers (if previously serviced)

Service intervals and cost

Recommended interval 10 years
Authorized service $800 - $1,000
Turnaround 6-8 weeks

Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

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