Rolex Datejust 31 Yellow Gold
The Rolex Datejust 31 Yellow Gold / Domed / Butterfly / Oyster Watch is an elegant timepiece that exemplifies Rolex's signature craftsmanship and luxury. This model features a 31mm case crafted from 18-carat yellow gold, a domed bezel, and an oyster case design known for its robustness and water resistance. The watch is adorned with a butterfly motif on the dial, adding a unique and artistic touch to the classic design. It operates on the Rolex Caliber 2236 movement, ensuring precise timekeeping and reliability.
Pricing for the Rolex Datejust 31 typically ranges from $12,000 to $18,000, depending on the specific features, condition, and whether it is new or pre-owned.
Investment Value: 8/10
The Rolex Datejust line generally holds its value well and can appreciate over time, especially limited editions or models with unique features.
Pre-Owned Pricing: 7/10
Pre-owned models can often be found at a discount compared to new, making this an attractive option for buyers looking to invest without the brand-new price tag.
Reliability: 9/10
Rolex is renowned for its durability and precision. The Datejust 31 is no exception, built with high-quality materials and a reliable movement.
Wow Factor: 8/10
The combination of yellow gold and the butterfly motif provides a striking visual appeal, making it a standout piece in any collection.
In Honolulu, HI, the demand for luxury watches, including Rolex, is strong due to the city's affluent population and tourist appeal. You can find authorized Rolex dealers at locations like Waikiki Jewelry and Timepiece Exchange. Luxury boutiques such as Neiman Marcus and Nordstrom often carry high-end watch brands and may have Rolex in their inventory. Additionally, pre-owned options can be explored at resale shops like Hawaii Watch and Jewelry Exchange.
When searching for the Rolex Datejust 31, it is advisable to visit these dealers and boutiques, as they often provide authenticity guarantees and a selection of models. Be sure to inquire about their inventory and whether they have the specific model you are interested in, as availability can vary.
Frequently Asked Questions
How much does the Rolex Datejust 31 Yellow Gold cost?
Pricing for the Rolex Datejust 31 Yellow Gold varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Yellow Gold a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Yellow Gold use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278248-0021), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).
