Rolex Datejust 31 Stainless Steel Fluted
The Rolex Datejust 31 Stainless Steel Fluted / Jubilee / Pink - Roman is a stunning timepiece that combines elegance and functionality. This model features a 31mm stainless steel case, a signature fluted bezel, and a Jubilee bracelet that adds to its luxurious appearance. The pink dial with Roman numerals creates a striking contrast, making it a standout choice for both casual and formal occasions.
Key Details:
- Model: Rolex Datejust 31
- Case Material: Stainless Steel
- Bezel: Fluted
- Bracelet: Jubilee
- Dial Color: Pink
- Hour Markers: Roman Numerals
- Movement: Automatic
- Water Resistance: 100 meters
Pricing:
The retail price for the Rolex Datejust 31 typically starts around $7,000 to $9,000, depending on the specific features and market demand. Pre-owned models can vary significantly in price, often ranging from $5,000 to $8,000, depending on condition and age.
Investment Value: 8/10
The Rolex Datejust series is known for holding its value well over time, making it a solid investment piece. The model's popularity and timeless design contribute to its stability in the market.
Pre-Owned Pricing: 7/10
The pre-owned market for this particular model is robust, with prices fluctuating based on condition and rarity. Buyers can find good deals, especially on older models.
Reliability: 9/10
Rolex watches are renowned for their precision and durability. The Datejust 31 is equipped with an automatic movement that is both reliable and serviceable, ensuring longevity.
Wow Factor: 9/10
The combination of the pink dial, fluted bezel, and Jubilee bracelet gives this watch a distinctive and eye-catching look. It's a piece that garners attention and admiration.
In Honolulu, HI, the demand for luxury watches like the Rolex Datejust 31 is significant, thanks to a thriving tourism industry and a population that appreciates fine craftsmanship. Authorized dealers such as Rolex Boutique at Ala Moana Center and luxury boutiques like Neiman Marcus often carry this model or can assist in sourcing it. Additionally, resale shops like Hawaii Watch Company offer a selection of pre-owned luxury watches, including Rolexes, and can provide expert advice on purchasing and maintaining your timepiece.
For those looking to buy the Rolex Datejust 31 in Honolulu, visiting these authorized dealers and boutiques will provide a great opportunity to find this exquisite watch, ensure authenticity, and receive excellent customer service.
Frequently Asked Questions
How much does the Rolex Datejust 31 Stainless Steel Fluted cost?
Pricing for the Rolex Datejust 31 Stainless Steel Fluted varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Stainless Steel Fluted a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Stainless Steel Fluted use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278274-0024), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

