Rolex Datejust 31 Stainless Steel Fluted
The Rolex Datejust 31 Stainless Steel Fluted / Jubilee / Blue - Floral Watch is a stunning timepiece that combines elegance with functionality. This model features a 31mm stainless steel case that is both durable and stylish. The fluted bezel adds a classic touch, while the Jubilee bracelet provides a comfortable fit and luxurious feel. The blue floral dial is not only eye-catching but also unique, making it a standout piece in any collection.
Key specifications include:
- Case Size: 31mm
- Material: Stainless Steel
- Bezel: Fluted
- Bracelet: Jubilee
- Dial Color: Blue with floral design
- Movement: Automatic
Pricing for the Rolex Datejust 31 typically ranges from $8,000 to $12,000 for new models, while pre-owned options can be found for around $6,000 to $10,000, depending on condition and demand.
Ranking Criteria:
- Investment Value: 8/10 - The Rolex brand holds its value well over time, and the Datejust series is particularly sought after.
- Pre-Owned Pricing: 7/10 - Prices can vary significantly based on condition, but there is a healthy market for pre-owned models.
- Reliability: 9/10 - Rolex is renowned for its exceptional craftsmanship and durability, making this watch a reliable choice.
- Wow Factor: 9/10 - The unique blue floral dial and signature Rolex design create an impressive aesthetic that catches the eye.
In Fort Wayne, IN, the demand for luxury watches like the Rolex Datejust 31 is growing, reflecting a trend toward investment pieces and high-end accessories. Residents appreciate the charm of owning a prestigious brand.
To find the Rolex Datejust 31 in Fort Wayne, you can visit authorized dealers such as Hunnington Jewelers and local luxury boutiques that carry high-end watch brands. Additionally, resale shops specializing in luxury timepieces may have this model in stock. It's advisable to call ahead to check availability and ensure you find the right piece.
Frequently Asked Questions
How much does the Rolex Datejust 31 Stainless Steel Fluted cost?
Pricing for the Rolex Datejust 31 Stainless Steel Fluted varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Stainless Steel Fluted a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Stainless Steel Fluted use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278274-0036), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

