Luxury Watch Reviews

Rolex Datejust 31 Yellow Gold

Brand Rolex
Collection Datejust 31
Reference 278248-0021
Movement Rolex caliber 2236 Hours Minutes Seconds
Established Luxury White Pre-Owned Market Data
31.00 mm
Sapphire
100.00 m
2018
Switzerland
Dress
Investment Value
8.00/10
Pre-Owned Pricing
7.00/10
Reliability Index
9.00/10
Wow Factor Index
9.00/10

The Rolex Datejust 31 is a classic and elegant timepiece that embodies the spirit of the iconic Datejust line. This particular model features a luxurious yellow gold case, a domed bezel, and a butterfly bracelet, which adds a touch of sophistication and comfort. The watch is known for its versatility, making it suitable for both formal and casual occasions. The Oyster case provides water resistance and durability, while the automatic movement ensures precision and reliability.

Key details of the Rolex Datejust 31 Yellow Gold / Domed / Butterfly / Oyster Watch include:

- Model: Rolex Datejust 31 Yellow Gold
- Case Size: 31mm
- Material: Yellow Gold
- Bezel: Domed
- Bracelet: Butterfly clasp
- Water Resistance: 100 meters
- Movement: Automatic
- Features: Date function, self-winding mechanism

Pricing for the Rolex Datejust 31 can vary based on condition, demand, and market fluctuations. As of now, the price for a new model typically ranges from $12,000 to $15,000, while pre-owned models can be found starting around $10,000, depending on the condition and year of manufacture.

Investment Value: 8/10 - Rolex watches, especially classic models like the Datejust, tend to appreciate over time, making them a solid investment.

Pre-owned Pricing: 7/10 - Pre-owned prices are reasonable considering the brand's reputation, but they can fluctuate based on market demand.

Reliability: 9/10 - Rolex is known for its exceptional craftsmanship and reliability, making this watch a trustworthy choice for daily wear.

Wow Factor: 9/10 - The combination of yellow gold and the elegant design of the Datejust 31 creates a striking presence on the wrist, making it a favorite among watch enthusiasts.

In Fargo, ND, the demand for luxury watches, including the Rolex Datejust 31, is growing as more residents appreciate fine timepieces. Local authorized dealers include Goldsmith Jewelers, which is known for its selection of luxury watches and personalized service. Additionally, you can find luxury boutiques like Riddle's Jewelry that may carry high-end brands.

For pre-owned options, you can explore local resale shops such as the Fargo Pawn Shop or online marketplaces like Chrono24 and WatchBox, which offer a variety of pre-owned Rolex watches. When considering a purchase, it's wise to verify the authenticity and condition of the watch, preferably with documentation from the seller.

If you're in the market for a Rolex Datejust 31 in Fargo, ND, be sure to visit these local dealers and boutiques to explore your options and find the perfect timepiece that suits your style and investment goals.

Frequently Asked Questions


How much does the Rolex Datejust 31 Yellow Gold cost?

Pricing for the Rolex Datejust 31 Yellow Gold varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.


Is the Rolex Datejust 31 Yellow Gold a good investment?

Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.


What movement does the Datejust 31 Yellow Gold use?

This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.


How do I authenticate a pre-owned Rolex watch?

Verify the reference number (278248-0021), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.


What should come with this watch

A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.

Original green Rolex presentation box
Outer cardboard sleeve
Warranty card / digital warranty bookmark
Instruction booklet
Anchor link / factory removed links
Green hangtag with reference and serial
Calendar card (for current year)
Service papers (if previously serviced)

Service intervals and cost

Recommended interval 10 years
Authorized service $800 - $1,000
Turnaround 6-8 weeks

Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

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