Rolex Datejust 31 Yellow Gold
The Rolex Datejust 31 in Yellow Gold with a Domed bezel and Butterfly motif on the dial is a stunning timepiece that embodies elegance and sophistication. This watch features a 31mm case, automatic movement, and is known for its classic Oyster case design that is both waterproof and durable. The Yellow Gold finish adds a luxurious touch, while the Butterfly motif dial adds a unique and artistic flair. This model is equipped with a date function, making it both practical and stylish for everyday wear.
Key Details:
- Model: Rolex Datejust 31
- Case Material: Yellow Gold
- Dial: Domed with Butterfly motif
- Case Size: 31mm
- Movement: Automatic
- Water Resistance: 100 meters
- Bracelet: Yellow Gold Oyster bracelet
Pricing: The retail price for a new Rolex Datejust 31 can range from approximately $12,000 to $15,000. Pre-owned models may vary based on condition and market demand but typically range from $9,000 to $12,000.
Ranking:
- Investment Value: 9/10 - Rolex watches, particularly the Datejust line, tend to retain value well and can appreciate over time, making them a solid investment.
- Pre-Owned Pricing: 8/10 - The pre-owned market for Rolex is robust, with prices affected by condition, rarity, and market demand.
- Reliability: 10/10 - Rolex is renowned for its precision and durability, making this watch a reliable choice for daily wear.
- Wow Factor: 9/10 - The combination of Yellow Gold and the Butterfly motif creates a visually striking piece that is sure to turn heads.
In Des Moines, IA, the demand for luxury watches like the Rolex Datejust 31 is growing as more individuals seek investment pieces and stylish accessories. Authorized dealers in the area include local Rolex boutiques and luxury watch shops, which often have knowledgeable staff who can assist with selections and provide service.
For those looking for pre-owned options, there are several resale shops and luxury consignment boutiques in Des Moines that specialize in high-end watches. These venues often carry a rotating inventory that includes sought-after models like the Datejust 31.
To find this watch locally, consider visiting authorized dealers such as "Borsheims" in nearby Omaha, NE, or "Riddle's Jewelry" in Des Moines for new models. For pre-owned options, check out "Capitol City Jewelry" or "Gold & Silver Exchange," which often have a selection of luxury watches.
This mini-buying guide should help you in your search for the Rolex Datejust 31 in Des Moines, IA, whether you're interested in a brand new piece or a pre-owned treasure.
Frequently Asked Questions
How much does the Rolex Datejust 31 Yellow Gold cost?
Pricing for the Rolex Datejust 31 Yellow Gold varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Yellow Gold a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Yellow Gold use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278248-0021), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

