Luxury Watch Reviews

Rolex Datejust 31 Stainless Steel Fluted

Brand Rolex
Collection Datejust 31
Reference 278274-0024
Movement Rolex caliber 2236 Hours Minutes Seconds
Established Luxury Pink Pre-Owned Market Data
31.00 mm
Sapphire
100.00 m
2020
Switzerland
Dress
Investment Value
8.00/10
Pre-Owned Pricing
7.00/10
Reliability Index
9.00/10
Wow Factor Index
8.00/10

The Rolex Datejust 31 Stainless Steel Fluted / Jubilee / Pink - Roman is a stunning timepiece that combines elegance and functionality. This model features a 31mm stainless steel case, a striking pink dial adorned with Roman numerals, and a characteristic fluted bezel that adds a touch of sophistication. The watch is presented on a Jubilee bracelet, known for its comfort and style, making it perfect for both casual and formal occasions.

Key Watch Details:
- Model: Rolex Datejust 31
- Case Material: Stainless Steel
- Bezel: Fluted
- Dial Color: Pink
- Dial Markers: Roman Numerals
- Bracelet: Jubilee
- Movement: Automatic
- Water Resistance: 100 meters
- Year of Release: Varies (current models available)

Pricing: The Rolex Datejust 31 typically retails for around $8,000 to $12,000, depending on factors such as condition, year of manufacture, and market demand. Pre-owned models can be found at varying prices, often ranging from $6,000 to $10,000.

Investment Value: 8/10 - The Rolex Datejust series is known to hold its value well over time, and certain models can appreciate significantly, making it a solid investment.

Pre-Owned Pricing: 7/10 - The pre-owned market for this model is robust, with prices that reflect both demand and condition. However, they can vary widely.

Reliability: 9/10 - Rolex is renowned for its precision and durability. The Datejust is built with high-quality materials and craftsmanship, ensuring long-lasting performance.

Wow Factor: 9/10 - The combination of the pink dial, Roman numerals, and the fluted bezel make this watch a standout piece that attracts attention and admiration.

In Des Moines, IA, the demand for luxury watches, including the Rolex Datejust 31, remains strong, especially among collectors and individuals who appreciate fine craftsmanship. To find this watch locally, consider visiting authorized Rolex dealers such as "Gordon's Jewelers" or "Dahl's Fine Jewelry," which are reputable establishments known for carrying luxury timepieces. Additionally, local luxury boutiques may occasionally have Rolex watches in their selection.

For those interested in pre-owned options, "The Watch Box" and "Des Moines Vintage Watches" are worth exploring. These resale shops often have a rotating inventory of high-end watches, including Rolex models. Be sure to call ahead to inquire about the availability of the specific Datejust model you’re interested in.

This mini-buying guide should help you navigate the options available in Des Moines, IA, ensuring you find the perfect Rolex Datejust 31 that meets your needs and preferences.

Frequently Asked Questions


How much does the Rolex Datejust 31 Stainless Steel Fluted cost?

Pricing for the Rolex Datejust 31 Stainless Steel Fluted varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.


Is the Rolex Datejust 31 Stainless Steel Fluted a good investment?

Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.


What movement does the Datejust 31 Stainless Steel Fluted use?

This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.


How do I authenticate a pre-owned Rolex watch?

Verify the reference number (278274-0024), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.


What should come with this watch

A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.

Original green Rolex presentation box
Outer cardboard sleeve
Warranty card / digital warranty bookmark
Instruction booklet
Anchor link / factory removed links
Green hangtag with reference and serial
Calendar card (for current year)
Service papers (if previously serviced)

Service intervals and cost

Recommended interval 10 years
Authorized service $800 - $1,000
Turnaround 6-8 weeks

Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

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