Rolex Datejust 31 Stainless Steel
The Rolex Datejust 31 is a classic timepiece that epitomizes elegance and functionality. This particular model features a stainless steel and yellow gold case, a fluted bezel, and a striking grey dial adorned with Roman numerals. The Oyster case design ensures water resistance, making it suitable for various occasions, from formal events to everyday wear. The watch is powered by Rolex's in-house movement, ensuring precision and reliability.
Key details of the Rolex Datejust 31:
- Case Material: Stainless Steel and Yellow Gold
- Bezel: Fluted
- Dial: Grey with Roman Numerals
- Case Size: 31 mm
- Movement: Automatic
- Water Resistance: 100 meters
- Bracelet: Oyster-style, combining both stainless steel and yellow gold
Pricing for the Rolex Datejust 31 typically ranges from $10,000 to $15,000 for a new model, while pre-owned options can vary widely based on condition and provenance.
Investment Value: 8/10
The Rolex Datejust is a well-regarded model with a strong resale market, making it a solid investment choice. Its classic design and brand reputation contribute to its enduring value.
Pre-owned Pricing: 7/10
Pre-owned prices can fluctuate significantly, but the Datejust 31 generally retains its value well. Availability and condition affect the pricing, with some models appreciating over time.
Reliability: 9/10
Rolex is known for its exceptional craftsmanship and reliability. The Datejust series is no exception, featuring robust movements that require minimal maintenance.
Wow Factor: 8/10
The combination of stainless steel and yellow gold, along with the fluted bezel and Roman numerals, gives the watch a luxurious appearance that stands out on the wrist.
In Des Moines, IA, there is a growing interest in luxury watches, including the Rolex Datejust series. Local demand for high-end timepieces is on the rise, thanks to a thriving community of watch enthusiasts and collectors.
To find the Rolex Datejust 31 in Des Moines, consider visiting authorized dealers like J. Brown Jewelers or luxury boutiques such as Von Maur, which often carry high-end brands. Additionally, you can explore resale shops like Time After Time and local luxury consignment stores, where you may find pre-owned options at competitive prices. Always ensure that you purchase from reputable sellers to guarantee authenticity and quality.
This mini-buying guide should help you navigate the luxury watch market in Des Moines and find the perfect Rolex Datejust 31 to add to your collection.
Frequently Asked Questions
How much does the Rolex Datejust 31 Stainless Steel cost?
Pricing for the Rolex Datejust 31 Stainless Steel varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Stainless Steel a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Stainless Steel use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278273-0017), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

