Luxury Watch Reviews

Rolex Datejust 31 Yellow Gold

Brand Rolex
Collection Datejust 31
Reference 278248-0021
Movement Rolex caliber 2236 Hours Minutes Seconds
Established Luxury White Pre-Owned Market Data
31.00 mm
Sapphire
100.00 m
2018
Switzerland
Dress
Investment Value
8.00/10
Pre-Owned Pricing
7.00/10
Reliability Index
9.00/10
Wow Factor Index
9.00/10

The Rolex Datejust 31 Yellow Gold / Domed / Butterfly / Oyster watch is a stunning timepiece that embodies elegance and sophistication. This model features a yellow gold case and a domed bezel, with a distinctive butterfly motif on the dial. The Oyster case is renowned for its robustness and water resistance, making it suitable for everyday wear. The watch typically comes with a luxurious yellow gold bracelet that enhances its opulence.

Key details of the Rolex Datejust 31 Yellow Gold / Domed / Butterfly / Oyster watch include:
- Model: Rolex Datejust 31
- Case Material: 18k Yellow Gold
- Dial: Butterfly motif
- Bezel: Domed
- Bracelet: Yellow Gold
- Movement: Automatic
- Water Resistance: 100 meters

Pricing for this exquisite watch can vary based on condition and market demand, generally ranging from $12,000 to $20,000 for pre-owned models, while new models can exceed $25,000.

Ranking criteria:
- Investment Value: 8/10 - Rolex watches, especially iconic models like the Datejust, tend to appreciate over time, making them a solid investment choice.
- Pre-Owned Pricing: 7/10 - The pre-owned market for this model is robust, but prices can fluctuate based on demand and condition.
- Reliability: 9/10 - Rolex is renowned for its precision and durability, providing a reliable timekeeping experience.
- Wow Factor: 10/10 - The combination of yellow gold, the domed bezel, and the butterfly motif creates a visually stunning watch that stands out.

In Denver, CO, the demand for luxury watches like the Rolex Datejust 31 is strong, driven by a population that appreciates fine craftsmanship and luxury goods. Popularity is also buoyed by the city’s affluent neighborhoods and a growing interest in high-end timepieces.

For those looking to purchase this watch in Denver, you can visit authorized Rolex dealers such as:
- The RealReal (luxury resale shop)
- David Gardner's Jewelry (luxury boutique)
- Bailey Banks & Biddle (authorized dealer)

These locations are known for their knowledgeable staff and authentic products, ensuring you have a pleasant buying experience. Resale shops and luxury boutiques often have a selection of pre-owned models available, making it easy to find the perfect Rolex Datejust 31 that fits your style and budget.

Frequently Asked Questions


How much does the Rolex Datejust 31 Yellow Gold cost?

Pricing for the Rolex Datejust 31 Yellow Gold varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.


Is the Rolex Datejust 31 Yellow Gold a good investment?

Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.


What movement does the Datejust 31 Yellow Gold use?

This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.


How do I authenticate a pre-owned Rolex watch?

Verify the reference number (278248-0021), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.


What should come with this watch

A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.

Original green Rolex presentation box
Outer cardboard sleeve
Warranty card / digital warranty bookmark
Instruction booklet
Anchor link / factory removed links
Green hangtag with reference and serial
Calendar card (for current year)
Service papers (if previously serviced)

Service intervals and cost

Recommended interval 10 years
Authorized service $800 - $1,000
Turnaround 6-8 weeks

Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

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