Rolex Datejust 31 Stainless Steel Fluted
The Rolex Datejust 31 is a classic timepiece that combines elegance and functionality. This specific model features a stainless steel case, a fluted bezel, and a Jubilee bracelet, giving it a sophisticated appeal. The pink dial with Roman numerals adds a touch of uniqueness and charm, making it suitable for various occasions.
Watch Details:
- Model: Rolex Datejust 31
- Case Material: Stainless Steel
- Bezel: Fluted
- Bracelet: Jubilee
- Dial: Pink with Roman Numerals
- Movement: Automatic
- Water Resistance: 100 meters
- Functions: Date display, hours, minutes, and seconds
Pricing:
The retail price for the Rolex Datejust 31 typically ranges from $7,000 to $12,000, depending on the specific features and condition. Pre-owned models may vary in price based on their condition, with prices generally falling between $6,000 and $10,000.
Investment Value: 8/10
The Rolex Datejust series has a strong history of maintaining and often increasing in value, making it a solid investment choice.
Pre-Owned Pricing: 7/10
Pre-owned pricing can vary widely based on the condition and demand; however, the Datejust 31 is often a sought-after model, which can slightly elevate its resale value.
Reliability: 9/10
Rolex is known for its durable and reliable movements. The Datejust is no exception, featuring a robust design and precise automatic movement.
Wow Factor: 8/10
The combination of the pink dial and fluted bezel creates a striking visual appeal that stands out, especially when complemented with the Jubilee bracelet.
In Denver, CO, the demand for luxury watches, including the Rolex Datejust 31, is quite strong. The city's affluent population and appreciation for fine craftsmanship contribute to the popularity of these timepieces. For those looking to purchase this watch, several authorized dealers and luxury boutiques are available. Notable places include:
- Swiss Watch Gallery
- Watch World
- The Timepiece Gallery
Additionally, resale shops such as Denver Luxury Watches and The RealReal may have pre-owned options. It is advisable to visit these stores in person or check their online inventories for availability. Always ensure you are purchasing from reputable sources to guarantee authenticity.
Frequently Asked Questions
How much does the Rolex Datejust 31 Stainless Steel Fluted cost?
Pricing for the Rolex Datejust 31 Stainless Steel Fluted varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Stainless Steel Fluted a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Stainless Steel Fluted use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278274-0024), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

