Luxury Watch Reviews

Rolex Datejust 31 Stainless Steel

Brand Rolex
Collection Datejust 31
Reference 278273-0017
Movement Rolex caliber 2236 Hours Minutes Seconds
Established Luxury Grey Pre-Owned Market Data
31.00 mm
Sapphire
100.00 m
2019
Switzerland
Dress
Investment Value
9.00/10
Pre-Owned Pricing
7.00/10
Reliability Index
10.00/10
Wow Factor Index
8.00/10

The Rolex Datejust 31 Stainless Steel / Yellow Gold / Fluted / Grey - Roman is a timeless and elegant watch that combines luxury with functionality. This model features a 31mm case made from a blend of stainless steel and yellow gold, providing a striking two-tone appearance. The fluted bezel adds sophistication, while the grey dial with Roman numerals offers a classic touch. The watch is powered by Rolex’s automatic movement, ensuring precision and reliability. It comes with an Oyster case, known for its robustness and water resistance, making it suitable for daily wear.

Investment Value: 8/10
The Rolex Datejust series holds its value well over time, especially models with unique features or limited availability. The combination of stainless steel and gold enhances its investment potential.

Pre-Owned Pricing: 7/10
Pre-owned prices can vary significantly based on condition, age, and rarity. Generally, this model is accessible in the pre-owned market, making it a viable option for buyers looking for luxury at a more affordable price.

Reliability: 9/10
Rolex watches are known for their durability and reliability. The automatic movement and robust Oyster case ensure that the Datejust 31 can withstand everyday wear while maintaining accuracy.

Wow Factor: 8/10
The two-tone design, fluted bezel, and elegant grey dial create a striking visual appeal. The combination of materials and craftsmanship makes it a standout piece that garners attention.

In Denver, CO, the demand for luxury watches, including the Rolex Datejust, is quite high. The city has a vibrant luxury market, and collectors often seek out authorized dealers and reputable resale shops for their purchases.

To find the Rolex Datejust 31 in Denver, you can visit authorized dealers like the Rolex Boutique at Cherry Creek or other luxury jewelry stores in the area. Additionally, luxury boutiques in the downtown area often carry high-end timepieces. For pre-owned options, check out resale shops that specialize in luxury watches, such as Watchbox or local pawn shops with a strong reputation for fine jewelry.

Whether you're looking to invest in a new Rolex or searching for a pre-owned model, Denver offers a range of options for every buyer. Always ensure you purchase from reputable sources to guarantee authenticity and quality.

Frequently Asked Questions


How much does the Rolex Datejust 31 Stainless Steel cost?

Pricing for the Rolex Datejust 31 Stainless Steel varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.


Is the Rolex Datejust 31 Stainless Steel a good investment?

Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.


What movement does the Datejust 31 Stainless Steel use?

This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.


How do I authenticate a pre-owned Rolex watch?

Verify the reference number (278273-0017), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.


What should come with this watch

A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.

Original green Rolex presentation box
Outer cardboard sleeve
Warranty card / digital warranty bookmark
Instruction booklet
Anchor link / factory removed links
Green hangtag with reference and serial
Calendar card (for current year)
Service papers (if previously serviced)

Service intervals and cost

Recommended interval 10 years
Authorized service $800 - $1,000
Turnaround 6-8 weeks

Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

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