Luxury Watch Reviews

Rolex Datejust 31 Yellow Gold

Brand Rolex
Collection Datejust 31
Reference 278248-0021
Movement Rolex caliber 2236 Hours Minutes Seconds
Established Luxury White Pre-Owned Market Data
31.00 mm
Sapphire
100.00 m
2018
Switzerland
Dress
Investment Value
8.00/10
Pre-Owned Pricing
7.00/10
Reliability Index
9.00/10
Wow Factor Index
9.00/10

The Rolex Datejust 31 is a refined and elegant timepiece that showcases the brand's expertise in watchmaking. This model features a yellow gold case with a domed bezel, offering a classic aesthetic that is both timeless and sophisticated. The butterfly clasp provides ease of use while maintaining the watch's luxurious appeal. The Oyster case ensures water resistance and durability, making it suitable for everyday wear.

Watch Details:
- Model: Rolex Datejust 31
- Material: Yellow Gold
- Bezel: Domed
- Clasp: Butterfly
- Case Size: 31 mm
- Water Resistance: 100 meters
- Movement: Automatic
- Features: Date function, self-winding

Pricing: The retail price for the Rolex Datejust 31 typically starts around $12,000, but prices can vary based on the specific model, condition, and market demand. Pre-owned models may range from $9,000 to $14,000.

Investment Value: 8/10
The Rolex Datejust line is well-regarded for its strong resale value and is seen as a stable investment in the luxury watch market. The classic design and brand prestige contribute to its enduring demand.

Pre-Owned Pricing: 7/10
Pre-owned prices can fluctuate based on condition, age, and rarity, but they generally offer good value compared to new models. The Datejust 31 tends to hold its value well, making it a popular choice among collectors.

Reliability: 9/10
Rolex watches are known for their exceptional reliability and precision. The Datejust series, in particular, has a reputation for excellent craftsmanship and durability.

Wow Factor: 8/10
The combination of yellow gold and the elegant design of the Datejust 31 creates a stunning visual impact. Its classic aesthetic appeals to those who appreciate luxury and sophistication.

In Cincinnati, OH, the demand for luxury watches, including the Rolex Datejust 31, is steadily growing. The city's thriving affluent population and appreciation for fine craftsmanship contribute to the popularity of high-end timepieces.

To find the Rolex Datejust 31 in Cincinnati, you can visit authorized dealers such as:
- J. P. Morgan Jewelers
- A. D. C. Jewelers

Additionally, luxury boutiques and resale shops like:
- The Watch Box
- Cincinnati Watch Company

These locations offer a range of new and pre-owned luxury watches, including Rolex models. It’s advisable to call ahead to check availability, as inventory can vary.

Frequently Asked Questions


How much does the Rolex Datejust 31 Yellow Gold cost?

Pricing for the Rolex Datejust 31 Yellow Gold varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.


Is the Rolex Datejust 31 Yellow Gold a good investment?

Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.


What movement does the Datejust 31 Yellow Gold use?

This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.


How do I authenticate a pre-owned Rolex watch?

Verify the reference number (278248-0021), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.


What should come with this watch

A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.

Original green Rolex presentation box
Outer cardboard sleeve
Warranty card / digital warranty bookmark
Instruction booklet
Anchor link / factory removed links
Green hangtag with reference and serial
Calendar card (for current year)
Service papers (if previously serviced)

Service intervals and cost

Recommended interval 10 years
Authorized service $800 - $1,000
Turnaround 6-8 weeks

Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

Similar Watches