Rolex Datejust 31 Stainless Steel Fluted
The Rolex Datejust 31 Stainless Steel Fluted / Jubilee / Pink - Roman is an elegant and versatile timepiece that combines classic Rolex craftsmanship with contemporary style. This model features a 31mm stainless steel case with a fluted bezel, a Jubilee bracelet, and a striking pink dial adorned with Roman numerals. The watch is powered by the Rolex Caliber 2236, which boasts a power reserve of approximately 55 hours. Its water resistance of 100 meters and self-winding mechanism add to its practicality, making it suitable for everyday wear.
Pricing for the Rolex Datejust 31 typically ranges from $7,000 to $12,000 for new models, while pre-owned options can vary significantly based on condition and availability, often falling between $5,000 and $9,000.
Investment Value: 8/10
The Rolex Datejust series has a strong reputation for retaining value, especially popular models like the Datejust 31. Its classic design and recognition contribute to its investment potential.
Pre-Owned Pricing: 7/10
Pre-owned prices are relatively stable, though they can fluctuate based on demand and condition. The Datejust 31 is sought after, often making it a good buy in the pre-owned market.
Reliability: 9/10
Rolex watches are known for their exceptional reliability and durability. The Caliber 2236 is a robust movement, ensuring accurate timekeeping and longevity.
Wow Factor: 8/10
The combination of a pink dial and the elegant Jubilee bracelet gives this watch a unique aesthetic appeal that stands out, making it an exceptional choice for those looking to make a statement.
In Chicago, IL, the Rolex Datejust 31 is a popular choice among watch enthusiasts and collectors. The local demand for Rolex watches is high, with several authorized dealers and luxury boutiques offering a range of models. Popular shopping locations include the Rolex Boutique at the Water Tower Place and luxury jewelry stores like LEO SCHACHTER DIAMONDS and Ben Bridge Jeweler, both of which are authorized Rolex dealers.
For those interested in pre-owned options, Chicago has several reputable resale shops, including WatchBox and Timepiece Perfection, where you can find a variety of pre-owned Rolex watches, including the Datejust 31. When shopping in Chicago, it's recommended to visit these authorized dealers and luxury boutiques to ensure authenticity and quality. Whether you're looking for a new or pre-owned watch, Chicago offers a solid market for the Rolex Datejust 31.
Frequently Asked Questions
How much does the Rolex Datejust 31 Stainless Steel Fluted cost?
Pricing for the Rolex Datejust 31 Stainless Steel Fluted varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Stainless Steel Fluted a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Stainless Steel Fluted use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278274-0024), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

