Rolex Datejust 31 Stainless Steel
The Rolex Datejust 31 is a distinguished model that showcases a harmonious blend of stainless steel and yellow gold, featuring a fluted bezel that adds a touch of elegance. The watch is equipped with a grey dial adorned with Roman numerals, offering a classic aesthetic that appeals to both traditional and modern tastes. Its Oyster case ensures water resistance, making it suitable for various occasions, from formal events to everyday wear.
Key details of the Rolex Datejust 31 Stainless Steel / Yellow Gold include:
- Case Size: 31mm
- Case Material: Stainless Steel and Yellow Gold
- Bezel: Fluted Yellow Gold
- Dial Color: Grey
- Hour Markers: Roman Numerals
- Movement: Automatic
- Water Resistance: 100 meters
- Bracelet: Stainless Steel and Yellow Gold Jubilee or Oyster
Current pricing for the Rolex Datejust 31 typically ranges from $10,000 to $14,000 for new models, while pre-owned versions can vary widely based on condition and age, often found between $8,000 to $12,000.
Ranking:
- Investment Value: 9/10 - The Rolex brand is synonymous with luxury and offers good appreciation potential over time, especially for sought-after models like the Datejust.
- Pre-Owned Pricing: 8/10 - The pre-owned market is robust, with a range of options that can provide value to buyers, but prices can fluctuate based on demand.
- Reliability: 10/10 - Rolex watches are known for their exceptional craftsmanship and durability, making them a reliable choice for everyday wear.
- Wow Factor: 9/10 - The combination of yellow gold and stainless steel, along with the fluted bezel and striking grey dial, gives this watch a distinctive and eye-catching appeal.
In Chicago, IL, the demand for Rolex watches, including the Datejust 31, remains strong due to the city's affluent consumer base and appreciation for luxury items. Authorized dealers such as Rolex Boutique Chicago and other luxury watch retailers can be found in the downtown area. Additionally, luxury boutiques like Neiman Marcus and Saks Fifth Avenue may carry Rolex models or can assist with special orders.
For pre-owned options, there are reputable resale shops such as Chicago Watch Exchange and Timepiece Perfection that specialize in luxury watches, offering a selection of pre-owned Rolex models. It’s advisable to check their inventories online or visit in person for the best options.
When shopping for a Rolex Datejust 31, visiting authorized dealers ensures authenticity and warranty coverage, while resale shops can provide competitive pricing and unique models.
Frequently Asked Questions
How much does the Rolex Datejust 31 Stainless Steel cost?
Pricing for the Rolex Datejust 31 Stainless Steel varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Stainless Steel a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Stainless Steel use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278273-0017), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

