Rolex Datejust 31 Stainless Steel Fluted
The Rolex Datejust 31 Stainless Steel Fluted / Jubilee / Pink - Roman is a stunning timepiece that combines elegance with functionality. This watch features a 31mm stainless steel case, a pink dial with Roman numeral hour markers, and a fluted bezel that adds a touch of sophistication. The Jubilee bracelet is known for its comfort and style, making it a popular choice among Rolex enthusiasts. The watch is powered by Rolex’s reliable self-winding mechanical movement, ensuring accurate timekeeping and durability.
Pricing for the Rolex Datejust 31 typically ranges from $7,000 to $12,000 depending on the condition and whether it's new or pre-owned. The pre-owned market can offer more competitive pricing, especially for well-maintained pieces.
Investment Value: 8/10 - The Rolex Datejust series tends to hold its value well over time, making it a solid investment for collectors and enthusiasts.
Pre-Owned Pricing: 7/10 - The pre-owned market offers attractive pricing, but demand can drive prices up, especially for limited editions or rare color combinations.
Reliability: 9/10 - Rolex is renowned for its precision and durability, with the Datejust series being a prime example of their commitment to quality.
Wow Factor: 9/10 - The combination of the fluted bezel, pink dial, and Jubilee bracelet creates a watch that stands out while remaining classic and elegant.
In Charlotte, NC, the demand for luxury watches, including the Rolex Datejust 31, is strong among collectors and fashion-forward individuals. The city's growing affluent population and appreciation for fine craftsmanship contribute to the popularity of high-end timepieces.
To find the Rolex Datejust 31 in Charlotte, you can visit authorized dealers such as:
- Rolex Boutique Charlotte
- Diamonds Direct Charlotte
- The Jewel Box
Additionally, luxury boutiques like Neiman Marcus and Saks Fifth Avenue may carry Rolex watches. For those looking into the pre-owned market, resale shops such as Crown & Caliber and WatchBox offer a variety of luxury watches, including Rolex. Always ensure to inquire about the authenticity and condition when purchasing pre-owned timepieces.
Frequently Asked Questions
How much does the Rolex Datejust 31 Stainless Steel Fluted cost?
Pricing for the Rolex Datejust 31 Stainless Steel Fluted varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Stainless Steel Fluted a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Stainless Steel Fluted use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278274-0024), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

