Luxury Watch Reviews

Rolex Datejust 31 Stainless Steel Fluted

Brand Rolex
Collection Datejust 31
Reference 278274-0024
Movement Rolex caliber 2236 Hours Minutes Seconds
Established Luxury Pink Pre-Owned Market Data
31.00 mm
Sapphire
100.00 m
2020
Switzerland
Dress
Investment Value
8.00/10
Pre-Owned Pricing
7.00/10
Reliability Index
9.00/10
Wow Factor Index
8.00/10

The Rolex Datejust 31 in Stainless Steel with a Fluted bezel, Jubilee bracelet, and Pink Roman dial is a refined timepiece that combines elegance and functionality. The Datejust 31 is part of the iconic Datejust collection, known for its classic design and versatility. The pink dial with Roman numerals adds a unique touch, making it stand out while remaining sophisticated. The watch features a self-winding mechanical movement, ensuring reliability and precision.

Key Details:
- Model: Rolex Datejust 31
- Case Material: Stainless Steel
- Bezel: Fluted
- Bracelet: Jubilee
- Dial Color: Pink with Roman numerals
- Movement: Automatic
- Water Resistance: 100 meters (330 feet)
- Approximate Retail Price: $8,000 - $12,000 (new)
- Pre-owned Pricing: $7,000 - $10,000 depending on condition and authenticity

Ranking:
- Investment Value: 8/10 - The Rolex Datejust is a highly regarded model with a strong resale market, making it a good long-term investment.
- Pre-owned Pricing: 7/10 - Prices for pre-owned models can vary widely based on condition, demand, and market trends.
- Reliability: 9/10 - Rolex watches are known for their durability and precision, making them a reliable choice for daily wear.
- Wow Factor: 8/10 - The pink Roman dial adds an eye-catching element that appeals to those looking for something distinctive in a luxury watch.

In the Bronx, NY, there is a growing demand for luxury watches, particularly among collectors and enthusiasts. The Rolex Datejust, being a classic, is popular among locals seeking both style and status. Potential buyers can find authorized dealers and luxury boutiques that carry Rolex watches in the vicinity. Notable authorized dealers include Tourneau and local high-end jewelry stores. Additionally, there are resale shops like Crown & Caliber and WatchBox that specialize in pre-owned luxury watches.

For those interested in purchasing the Rolex Datejust 31, it is advisable to visit these authorized dealers or luxury boutiques for the latest availability and pricing. Additionally, exploring reputable resale shops can provide options for pre-owned versions of this exquisite timepiece. Always ensure to verify the authenticity and condition of the watch when buying pre-owned.

Frequently Asked Questions


How much does the Rolex Datejust 31 Stainless Steel Fluted cost?

Pricing for the Rolex Datejust 31 Stainless Steel Fluted varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.


Is the Rolex Datejust 31 Stainless Steel Fluted a good investment?

Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.


What movement does the Datejust 31 Stainless Steel Fluted use?

This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.


How do I authenticate a pre-owned Rolex watch?

Verify the reference number (278274-0024), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.


What should come with this watch

A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.

Original green Rolex presentation box
Outer cardboard sleeve
Warranty card / digital warranty bookmark
Instruction booklet
Anchor link / factory removed links
Green hangtag with reference and serial
Calendar card (for current year)
Service papers (if previously serviced)

Service intervals and cost

Recommended interval 10 years
Authorized service $800 - $1,000
Turnaround 6-8 weeks

Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

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