Luxury Watch Reviews

Rolex Datejust 31 Yellow Gold

Brand Rolex
Collection Datejust 31
Reference 278248-0021
Movement Rolex caliber 2236 Hours Minutes Seconds
Established Luxury White Pre-Owned Market Data
31.00 mm
Sapphire
100.00 m
2018
Switzerland
Dress
Investment Value
8.00/10
Pre-Owned Pricing
7.00/10
Reliability Index
9.00/10
Wow Factor Index
9.00/10

The Rolex Datejust 31 in Yellow Gold with a Domed bezel, Butterfly motif, and Oyster case is a classic and elegant timepiece that exemplifies Rolex's craftsmanship and timeless design. This model features a 31mm case, a luxurious yellow gold finish, and a striking dial adorned with a delicate butterfly motif, making it a standout piece for any watch enthusiast. The watch is powered by Rolex's reliable automatic movement, ensuring precision and durability.

Pricing for the Rolex Datejust 31 can vary based on condition and availability but typically ranges from $12,000 to $20,000 for a new piece, with pre-owned models generally falling between $10,000 and $15,000.

Investment Value: 8/10 - The Rolex Datejust series has a strong historical value retention, making it a solid investment choice.

Pre-Owned Pricing: 7/10 - While pre-owned prices can be competitive, the high demand for this model often keeps prices relatively stable.

Reliability: 9/10 - Known for their robust construction and precision, Rolex watches are renowned for their reliability and longevity.

Wow Factor: 8/10 - The unique butterfly motif and luxurious yellow gold finish give this watch a distinctive aesthetic appeal that is sure to turn heads.

In Boca Raton, FL, the demand for luxury watches, including the Rolex Datejust 31, is quite high due to the affluent population and a strong appreciation for fine timepieces. Those interested in purchasing this watch can find it at authorized dealers such as Boca Raton Watch Company and luxury boutiques like Mayors Jewelers. Additionally, there are reputable resale shops in the area, such as The Timepiece Collection, where you might find pre-owned models in excellent condition.

When searching for the Rolex Datejust 31 in Boca Raton, it is recommended to visit these local establishments to explore their current inventory and receive expert guidance on your purchase.

Frequently Asked Questions


How much does the Rolex Datejust 31 Yellow Gold cost?

Pricing for the Rolex Datejust 31 Yellow Gold varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.


Is the Rolex Datejust 31 Yellow Gold a good investment?

Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.


What movement does the Datejust 31 Yellow Gold use?

This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.


How do I authenticate a pre-owned Rolex watch?

Verify the reference number (278248-0021), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.


What should come with this watch

A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.

Original green Rolex presentation box
Outer cardboard sleeve
Warranty card / digital warranty bookmark
Instruction booklet
Anchor link / factory removed links
Green hangtag with reference and serial
Calendar card (for current year)
Service papers (if previously serviced)

Service intervals and cost

Recommended interval 10 years
Authorized service $800 - $1,000
Turnaround 6-8 weeks

Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

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