Luxury Watch Reviews

Rolex Datejust 31 Stainless Steel Fluted

Brand Rolex
Collection Datejust 31
Reference 278274-0024
Movement Rolex caliber 2236 Hours Minutes Seconds
Established Luxury Pink Pre-Owned Market Data
31.00 mm
Sapphire
100.00 m
2020
Switzerland
Dress
Investment Value
8.00/10
Pre-Owned Pricing
7.00/10
Reliability Index
9.00/10
Wow Factor Index
8.00/10

The Rolex Datejust 31 Stainless Steel Fluted / Jubilee / Pink - Roman Watch is a beautiful and versatile timepiece that exemplifies Rolex's craftsmanship and attention to detail. This model features a 31mm stainless steel case, a fluted bezel, and is paired with a Jubilee bracelet, known for its comfort and elegance. The pink dial adorned with Roman numerals adds a touch of sophistication, making it suitable for both formal and casual occasions.

Key Details:
- Model: Rolex Datejust 31
- Case Material: Stainless Steel
- Bezel: Fluted
- Bracelet: Jubilee
- Dial Color: Pink
- Numerals: Roman
- Movement: Automatic

Pricing: The retail price for the Rolex Datejust 31 typically starts around $7,000, but prices can vary based on condition, rarity, and market demand. Pre-owned models may be found at a lower price, often ranging from $5,500 to $8,500 depending on the condition and year of manufacture.

Ranking:
- Investment Value: 9/10 - Rolex watches generally appreciate over time, making them a solid investment.
- Pre-owned Pricing: 8/10 - The pre-owned market is stable, with prices that reflect demand and condition.
- Reliability: 10/10 - Rolex is renowned for its reliability and durability, ensuring that the Datejust can withstand daily wear.
- Wow Factor: 9/10 - The combination of the pink dial, fluted bezel, and jubilee bracelet creates a visually stunning watch that attracts attention.

In Boca Raton, FL, the Rolex Datejust 31 is quite popular among watch enthusiasts and collectors, thanks to the city's affluent demographic and appreciation for luxury goods. Local demand remains high, making it a sought-after model in the area.

For those looking to purchase this watch, Boca Raton offers several options. Authorized dealers include the Rolex boutique at Boca Raton Town Center and other luxury retailers in the area. Additionally, luxury boutiques and high-end jewelry shops often carry pre-owned Rolex watches. Resale shops specializing in luxury timepieces may also have the Datejust 31 in stock, providing a range of conditions and prices.

Whether you're seeking a new or pre-owned model, Boca Raton has a vibrant market for luxury watches, ensuring that you'll find the perfect Rolex Datejust 31 to suit your style.

Frequently Asked Questions


How much does the Rolex Datejust 31 Stainless Steel Fluted cost?

Pricing for the Rolex Datejust 31 Stainless Steel Fluted varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.


Is the Rolex Datejust 31 Stainless Steel Fluted a good investment?

Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.


What movement does the Datejust 31 Stainless Steel Fluted use?

This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.


How do I authenticate a pre-owned Rolex watch?

Verify the reference number (278274-0024), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.


What should come with this watch

A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.

Original green Rolex presentation box
Outer cardboard sleeve
Warranty card / digital warranty bookmark
Instruction booklet
Anchor link / factory removed links
Green hangtag with reference and serial
Calendar card (for current year)
Service papers (if previously serviced)

Service intervals and cost

Recommended interval 10 years
Authorized service $800 - $1,000
Turnaround 6-8 weeks

Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

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