Rolex Datejust 31 Stainless Steel Fluted
The Rolex Datejust 31 Stainless Steel Fluted / Jubilee / Blue - Floral Watch is a stunning timepiece that combines elegance and sophistication with a touch of modernity. This model features a vibrant blue floral dial that adds a unique flair to the classic design. The stainless steel case is complemented by a fluted bezel, a hallmark of Rolex’s craftsmanship, while the Jubilee bracelet provides both comfort and style.
Key Details:
- Model: Rolex Datejust 31
- Material: Stainless Steel
- Bezel: Fluted
- Bracelet: Jubilee
- Dial: Blue Floral
- Movement: Automatic (Rolex Caliber 2236)
- Water Resistance: 100 meters (330 feet)
- Case Size: 31mm
Pricing: The retail price for the Rolex Datejust 31 typically starts around $7,500, but prices can vary based on availability and demand. Pre-owned models may range from $6,000 to $10,000 depending on condition and seller.
Investment Value: 8/10
The Rolex Datejust is considered a classic investment piece in the luxury watch market. Its enduring popularity and the brand’s reputation for quality make it a sound investment.
Pre-Owned Pricing: 7/10
Pre-owned pricing can be favorable, with many options available in a range from $6,000 to $10,000, depending on the watch’s condition and provenance.
Reliability: 9/10
Rolex watches are known for their exceptional reliability and durability. The Caliber 2236 movement offers precision and longevity, making it a trusted choice for daily wear.
Wow Factor: 9/10
The unique blue floral dial and the combination of the fluted bezel with the Jubilee bracelet give this watch a distinct appeal that stands out from more traditional designs.
In Boca Raton, FL, the Rolex Datejust 31 has a strong local demand due to the city's affluent community and appreciation for luxury items. If you're looking to purchase this watch, there are several authorized dealers and luxury boutiques in the area. Local authorized dealers include the Rolex Boutique at Boca Raton Resort & Club and other high-end jewelry stores that carry Rolex. Additionally, luxury boutiques in the area may also stock this model.
For those considering pre-owned options, there are resale shops and luxury consignment stores that specialize in high-end watches. Shops like Boca Raton's Luxury Watch Boutique and other local jewelers frequently have a selection of pre-owned Rolex watches.
Whether you are looking for a new piece or a pre-owned investment, Boca Raton offers a variety of options to find the Rolex Datejust 31 Stainless Steel Fluted / Jubilee / Blue - Floral Watch.
Frequently Asked Questions
How much does the Rolex Datejust 31 Stainless Steel Fluted cost?
Pricing for the Rolex Datejust 31 Stainless Steel Fluted varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Stainless Steel Fluted a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Stainless Steel Fluted use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278274-0036), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

