Luxury Watch Reviews

Rolex Datejust 31 Yellow Gold

Brand Rolex
Collection Datejust 31
Reference 278248-0021
Movement Rolex caliber 2236 Hours Minutes Seconds
Established Luxury White Pre-Owned Market Data
31.00 mm
Sapphire
100.00 m
2018
Switzerland
Dress
Investment Value
8.00/10
Pre-Owned Pricing
7.00/10
Reliability Index
9.00/10
Wow Factor Index
9.00/10

The Rolex Datejust 31 is a classic timepiece known for its elegant design and versatile features. This particular model, crafted in yellow gold, features a domed bezel and a butterfly clasp, embodying both sophistication and functionality typical of Rolex watches. The Oyster case ensures water resistance, making it suitable for various occasions while maintaining its luxurious appeal. The watch typically has a self-winding movement, offering precision and reliability, and the Datejust series is renowned for its timeless aesthetic.

Pricing for the Rolex Datejust 31 can vary based on condition, age, and market demand. New models are generally priced between $12,000 and $15,000, while pre-owned models can range from $8,000 to $12,000, depending on factors such as box and papers, condition, and specific features.

Investment Value: 8/10 - The Rolex Datejust line is historically known to retain its value and can even appreciate over time, especially limited or unique editions.

Pre-Owned Pricing: 7/10 - The pre-owned market for Rolex watches is strong, with prices varying widely based on condition and market trends. The Datejust 31 maintains good resale value.

Reliability: 9/10 - Rolex is synonymous with quality and durability. The Datejust 31 is built to withstand daily wear while maintaining accuracy.

Wow Factor: 9/10 - The combination of yellow gold, the elegant design, and the iconic status of the Rolex brand gives this watch significant visual appeal and prestige.

If you are looking to find the Rolex Datejust 31 in Beverly Hills, CA, there are several authorized dealers and luxury boutiques that offer this timepiece. Notable locations include Rolex Beverly Hills, known for their selection of new and pre-owned Rolex watches, and luxury retailers such as Tourneau and Westime, which often carry a variety of high-end brands including Rolex.

Additionally, there are reputable resale shops like The RealReal and Chrono24 where you can explore pre-owned options. Beverly Hills has a high demand for luxury watches, and the Rolex Datejust is particularly popular among locals and collectors due to its status and timeless design.

When shopping in Beverly Hills, consider visiting these locations to get expert advice, authentic pieces, and a chance to see various models in person.

Frequently Asked Questions


How much does the Rolex Datejust 31 Yellow Gold cost?

Pricing for the Rolex Datejust 31 Yellow Gold varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.


Is the Rolex Datejust 31 Yellow Gold a good investment?

Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.


What movement does the Datejust 31 Yellow Gold use?

This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.


How do I authenticate a pre-owned Rolex watch?

Verify the reference number (278248-0021), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.


What should come with this watch

A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.

Original green Rolex presentation box
Outer cardboard sleeve
Warranty card / digital warranty bookmark
Instruction booklet
Anchor link / factory removed links
Green hangtag with reference and serial
Calendar card (for current year)
Service papers (if previously serviced)

Service intervals and cost

Recommended interval 10 years
Authorized service $800 - $1,000
Turnaround 6-8 weeks

Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

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