Luxury Watch Reviews

Rolex Datejust 31 Stainless Steel Fluted

Brand Rolex
Collection Datejust 31
Reference 278274-0024
Movement Rolex caliber 2236 Hours Minutes Seconds
Established Luxury Pink Pre-Owned Market Data
31.00 mm
Sapphire
100.00 m
2020
Switzerland
Dress
Investment Value
8.00/10
Pre-Owned Pricing
7.00/10
Reliability Index
9.00/10
Wow Factor Index
8.00/10

The Rolex Datejust 31 is a distinguished watch that combines elegance with functionality. This particular model features a stainless steel case, a fluted bezel, and a Jubilee bracelet. The soft pink dial is complemented by Roman numeral hour markers, providing a classic yet modern aesthetic. The watch is powered by the Rolex Caliber 2236 movement, known for its precision and reliability.

Key Details:
- Model: Rolex Datejust 31
- Case Material: Stainless Steel
- Bezel: Fluted
- Bracelet: Jubilee
- Dial Color: Pink
- Hour Markers: Roman Numerals
- Movement: Rolex Caliber 2236
- Water Resistance: 100 meters

Pricing for the Rolex Datejust 31 typically ranges from $10,000 to $14,000 for new models, depending on the specific features and market demand. Pre-owned prices can vary, often falling between $8,000 and $12,000 based on condition and rarity.

Ranking Criteria:
- Investment Value: 9/10 - The Rolex Datejust series has a strong historical performance in investment value, often appreciating over time.
- Pre-owned Pricing: 8/10 - The pre-owned market offers good value, with prices stabilizing for desirable models like this one.
- Reliability: 10/10 - Rolex is synonymous with reliability; their movements are tested for accuracy and durability.
- Wow Factor: 9/10 - The combination of the pink dial, fluted bezel, and Jubilee bracelet gives this watch a striking presence, appealing to those who appreciate unique luxury.

In Beverly Hills, CA, the demand for luxury timepieces, particularly Rolex watches, is consistently high due to the affluent population and a culture that values high-end brands. This popularity ensures that both new and pre-owned models are readily available.

To find the Rolex Datejust 31 in Beverly Hills, consider visiting authorized dealers such as:
- Rolex Boutique Beverly Hills
- Westime
- Tourneau

Luxury boutiques like:
- The Maimon Group
- A. Lange & Söhne Boutique

Additionally, reputable resale shops and watch dealers include:
- WatchBox
- Bob's Watches

These establishments provide a range of options for purchasing new or pre-owned Rolex watches, often with expertise and authenticity guarantees that reassure buyers. It’s advisable to call ahead to check availability and potentially set an appointment for viewing.

Frequently Asked Questions


How much does the Rolex Datejust 31 Stainless Steel Fluted cost?

Pricing for the Rolex Datejust 31 Stainless Steel Fluted varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.


Is the Rolex Datejust 31 Stainless Steel Fluted a good investment?

Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.


What movement does the Datejust 31 Stainless Steel Fluted use?

This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.


How do I authenticate a pre-owned Rolex watch?

Verify the reference number (278274-0024), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.


What should come with this watch

A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.

Original green Rolex presentation box
Outer cardboard sleeve
Warranty card / digital warranty bookmark
Instruction booklet
Anchor link / factory removed links
Green hangtag with reference and serial
Calendar card (for current year)
Service papers (if previously serviced)

Service intervals and cost

Recommended interval 10 years
Authorized service $800 - $1,000
Turnaround 6-8 weeks

Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

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