Rolex Datejust 31 Stainless Steel Fluted
The Rolex Datejust 31 Stainless Steel Fluted/Jubilee/Blue - Floral Watch is a stylish and versatile timepiece that combines elegance with functionality. It features a 31mm stainless steel case, a blue floral dial, and a fluted bezel that adds a touch of sophistication. The watch is adorned with a Jubilee bracelet, known for its comfort and distinctive look. This model is powered by the Rolex Caliber 2236 movement, ensuring precision and reliability.
Key Details:
- Model: Rolex Datejust 31
- Material: Stainless Steel
- Dial: Blue Floral
- Bezel: Fluted
- Bracelet: Jubilee
- Movement: Rolex Caliber 2236
- Case Diameter: 31mm
Pricing: The retail price for the Rolex Datejust 31 typically starts around $8,000 to $10,000, depending on availability and specific features. Pre-owned models can vary widely based on condition, demand, and included accessories, generally ranging from $7,000 to $12,000.
Investment Value: 8/10 - The Rolex Datejust has a strong history of maintaining value and often appreciates over time, especially limited editions or unique dials.
Pre-Owned Pricing: 7/10 - The pre-owned market for this model is active, with prices fluctuating based on condition and market demand.
Reliability: 9/10 - Rolex watches are known for their durability and reliability, making them a trusted choice for everyday wear.
Wow Factor: 8/10 - The combination of the fluted bezel, blue floral dial, and Jubilee bracelet creates an eye-catching watch that stands out in any setting.
If you're looking to find the Rolex Datejust 31 in Beverly Hills, CA, there are several options available. The city is known for its luxury market and high demand for prestigious watch brands. Authorized dealers include Rolex boutiques and high-end jewelry stores, such as Tourneau and Ben Bridge Jeweler, where you can find new models and expert advice. Luxury boutiques in the area often carry pre-owned selections, allowing you to explore a range of options. Resale shops like Bob's Watches and Chrono24 may also offer authenticated pre-owned models at competitive prices.
When shopping for this watch in Beverly Hills, it's advisable to visit multiple dealers to compare prices and availability. Given the popularity of the Rolex brand in this affluent area, it’s wise to act quickly if you find the desired model, as they can sell out fast.
Frequently Asked Questions
How much does the Rolex Datejust 31 Stainless Steel Fluted cost?
Pricing for the Rolex Datejust 31 Stainless Steel Fluted varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Stainless Steel Fluted a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Stainless Steel Fluted use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278274-0036), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

