Rolex Datejust 31 Stainless Steel
The Rolex Datejust 31 Stainless Steel and Yellow Gold model features a stunning olive green dial adorned with diamond hour markers and Roman numerals. This elegant timepiece is crafted from a combination of stainless steel and 18k yellow gold, offering a luxurious yet versatile look suitable for various occasions. The Jubilee bracelet adds to its comfort and style, making it a favorite among watch enthusiasts.
Key details for the Rolex Datejust 31:
- Model: Rolex Datejust 31
- Material: Stainless Steel and 18k Yellow Gold
- Dial Color: Olive Green
- Hour Markers: Diamonds with Roman Numerals
- Bracelet: Jubilee
- Movement: Automatic
- Water Resistance: 100 meters
Pricing for this watch typically ranges from $12,000 to $15,000 depending on condition, market demand, and whether it's new or pre-owned.
Ranking Criteria:
- Investment Value: 8/10 - The Rolex brand is known for holding its value well, and the Datejust series is particularly sought after, making it a solid investment option.
- Pre-Owned Pricing: 7/10 - Pre-owned prices can vary widely, but the Datejust typically retains a good portion of its original value, especially versions with unique dials like olive green.
- Reliability: 9/10 - Rolex is renowned for its craftsmanship and durability, making this model highly reliable for daily wear.
- Wow Factor: 9/10 - The combination of the olive green dial, diamond markers, and the elegant Jubilee bracelet makes this watch stand out and captures attention.
In Beverly Hills, CA, the demand for luxury watches like the Rolex Datejust 31 is very high, thanks to the affluent clientele and a vibrant luxury market. Several authorized dealers and luxury boutiques in the area carry Rolex watches, including:
1. Rolex Boutique - Beverly Hills: An official Rolex retailer offering a wide selection of new and pre-owned models.
2. Westime: A luxury watch retailer known for carrying various high-end brands, including Rolex.
3. Tourneau: A well-known watch retailer that specializes in both new and pre-owned luxury timepieces.
Additionally, there are resale shops and online platforms where locals can find pre-owned Rolex watches, such as:
- The RealReal: A luxury consignment shop that often has a selection of pre-owned Rolex watches.
- Chrono24: An online marketplace where many authorized dealers and private sellers list their watches.
When looking to buy a Rolex Datejust 31 in Beverly Hills, it is advisable to visit authorized dealers for authenticity and warranty considerations, while also exploring luxury boutiques and reputable resale shops for a wider selection and potentially better pricing.
Frequently Asked Questions
How much does the Rolex Datejust 31 Stainless Steel cost?
Pricing for the Rolex Datejust 31 Stainless Steel varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.
Is the Rolex Datejust 31 Stainless Steel a good investment?
Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.
What movement does the Datejust 31 Stainless Steel use?
This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.
How do I authenticate a pre-owned Rolex watch?
Verify the reference number (278383rbr-0016), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.
What should come with this watch
A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.
Service intervals and cost
Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

