Luxury Watch Reviews

Rolex Datejust 31 Stainless Steel

Brand Rolex
Collection Datejust 31
Reference 278273-0017
Movement Rolex caliber 2236 Hours Minutes Seconds
Established Luxury Grey Pre-Owned Market Data
31.00 mm
Sapphire
100.00 m
2019
Switzerland
Dress
Investment Value
9.00/10
Pre-Owned Pricing
7.00/10
Reliability Index
10.00/10
Wow Factor Index
8.00/10

The Rolex Datejust 31 is a timeless watch that represents elegance and sophistication. The specific model featuring a combination of stainless steel and yellow gold, a fluted bezel, and a striking grey dial with Roman numerals is highly sought after. This watch showcases the quintessential Oyster case, known for its durability and water resistance, making it not only a stylish accessory but also a practical choice for everyday wear.

Details:
- Model: Rolex Datejust 31
- Case Material: Stainless Steel and Yellow Gold
- Bezel: Fluted
- Dial Color: Grey
- Hour Markers: Roman Numerals
- Movement: Automatic
- Water Resistance: 100 meters
- Bracelet: Oyster
- Year Introduced: 2018

Pricing: The retail price for the Rolex Datejust 31 typically starts around $12,000 to $14,000, but prices may vary based on the specific configuration and market demand. Pre-owned models may range from $10,000 to $13,000 depending on the condition and provenance of the watch.

Investment Value: 8/10 - The Rolex Datejust is a well-established model in the luxury watch market, known for holding its value over time and often appreciating, especially in sought-after configurations.

Pre-Owned Pricing: 7/10 - The pre-owned market for this model is robust, with prices reflecting the demand and condition. Good examples can often be found at a reasonable discount compared to new retail prices.

Reliability: 9/10 - Rolex is renowned for its craftsmanship and durability. The Datejust line is particularly known for its reliable movement and resilience, making it a favorite among watch enthusiasts.

Wow Factor: 8/10 - The combination of stainless steel and yellow gold with a grey dial and Roman numerals provides a unique and elegant aesthetic that stands out, making it a conversation starter and a statement piece.

In Beverly Hills, CA, the demand for luxury watches, especially Rolex models, remains high. The city is home to numerous authorized dealers and luxury boutiques that cater to watch enthusiasts. Authorized dealers like Rolex Beverly Hills and other high-end boutiques often carry a selection of new and pre-owned Rolex watches, ensuring authenticity and quality. Additionally, luxury resale shops such as The RealReal or WatchBox may offer a variety of pre-owned models, often at competitive prices.

If you are looking for the Rolex Datejust 31, visit authorized dealers like Rolex Beverly Hills or luxury boutiques that specialize in high-end timepieces. Additionally, exploring local resale shops can yield some excellent options for pre-owned models. Always ensure to verify the authenticity and condition of the watch before making a purchase.

Frequently Asked Questions


How much does the Rolex Datejust 31 Stainless Steel cost?

Pricing for the Rolex Datejust 31 Stainless Steel varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.


Is the Rolex Datejust 31 Stainless Steel a good investment?

Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.


What movement does the Datejust 31 Stainless Steel use?

This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.


How do I authenticate a pre-owned Rolex watch?

Verify the reference number (278273-0017), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.


What should come with this watch

A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.

Original green Rolex presentation box
Outer cardboard sleeve
Warranty card / digital warranty bookmark
Instruction booklet
Anchor link / factory removed links
Green hangtag with reference and serial
Calendar card (for current year)
Service papers (if previously serviced)

Service intervals and cost

Recommended interval 10 years
Authorized service $800 - $1,000
Turnaround 6-8 weeks

Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

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