Luxury Watch Reviews

Rolex Datejust 31 Yellow Gold

Brand Rolex
Collection Datejust 31
Reference 278248-0021
Movement Rolex caliber 2236 Hours Minutes Seconds
Established Luxury White Pre-Owned Market Data
31.00 mm
Sapphire
100.00 m
2018
Switzerland
Dress
Investment Value
8.00/10
Pre-Owned Pricing
7.00/10
Reliability Index
9.00/10
Wow Factor Index
9.00/10

The Rolex Datejust 31 in Yellow Gold with a domed bezel and butterfly motif on the dial is a stunning representation of luxury and elegance in watchmaking. Known for its versatility, the Datejust 31 is ideal for any occasion, blending sophistication with a timeless design. The watch features a 31mm case, which is perfectly proportioned for a variety of wrist sizes, along with the iconic Oyster case that offers water resistance and durability. The yellow gold construction adds a touch of opulence, while the butterfly motif dial provides a unique and artistic flair that sets it apart from more traditional designs.

Pricing for the Rolex Datejust 31 can range from approximately $12,000 to $20,000 for new pieces, depending on specific features and market demand. Pre-owned models can vary significantly in price, often starting around $9,000 and going up based on condition and rarity.

Investment Value: 8/10
The Rolex Datejust series is highly regarded among collectors, maintaining strong resale value over time. Its classic design and brand reputation help ensure that it remains a sought-after piece.

Pre-owned Pricing: 7/10
The pre-owned market for the Datejust 31 is active, with prices fluctuating based on condition, rarity, and market trends. It's possible to find good deals, but prices can also be high for well-preserved watches or those with unique features.

Reliability: 9/10
Rolex is known for its exceptional craftsmanship and reliability. The movement is robust and designed to withstand daily wear, making it a trustworthy choice for any watch enthusiast.

Wow Factor: 9/10
The combination of yellow gold and a butterfly motif creates a striking visual appeal that is sure to turn heads. Its luxurious aesthetic and distinct features make it a standout piece in any collection.

In Bellevue, WA, the demand for luxury watches like the Rolex Datejust 31 is significant, with a growing community of collectors and enthusiasts. The city boasts a number of authorized dealers and luxury boutiques where you can find this sought-after timepiece. Notable places include Ben Bridge Jeweler and the Rolex Boutique at Nordstrom. Additionally, local resale shops such as Bellevue Rare Coins and Watchbox often carry pre-owned luxury watches, providing an opportunity to find this model at potentially lower prices.

When looking to purchase a Rolex Datejust 31 in Bellevue, consider visiting these authorized dealers and luxury boutiques to explore their collections and receive expert advice on your purchase. Always verify the authenticity and condition of pre-owned pieces and inquire about warranties or guarantees.

Frequently Asked Questions


How much does the Rolex Datejust 31 Yellow Gold cost?

Pricing for the Rolex Datejust 31 Yellow Gold varies based on condition, completeness of box and papers, and current market demand. See the Pricing and Market Value section above for current retail and pre-owned ranges.


Is the Rolex Datejust 31 Yellow Gold a good investment?

Resale value depends on the brand's market position, the model's collectibility, and the condition of the specific piece. Our investment ranking above gives a snapshot, but consult a professional appraiser before treating any watch as a financial asset.


What movement does the Datejust 31 Yellow Gold use?

This model runs the Rolex caliber 2236 Hours Minutes Seconds | Date | Chronometer movement.


How do I authenticate a pre-owned Rolex watch?

Verify the reference number (278248-0021), check serial numbers against brand records, inspect the movement against known photos, and request service history. Authorized dealers and brand boutiques can confirm authenticity for a fee. Use our evaluation tool for a starting point.


What should come with this watch

A complete pre-owned set should include all of the following. Missing items typically reduce resale value 10-25%.

Original green Rolex presentation box
Outer cardboard sleeve
Warranty card / digital warranty bookmark
Instruction booklet
Anchor link / factory removed links
Green hangtag with reference and serial
Calendar card (for current year)
Service papers (if previously serviced)

Service intervals and cost

Recommended interval 10 years
Authorized service $800 - $1,000
Turnaround 6-8 weeks

Oyster Perpetual base service. Independent watchmakers typically charge 30-50% less for the same service but may not have access to genuine Rolex parts. Service includes movement overhaul, gasket replacement, and case polishing (refusable).

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